Google+ The Daily Jewel: Swarovski At The Oscars - 2009


Tuesday, March 3, 2009

Swarovski At The Oscars - 2009

David Rockwell Drawings for the Oscars set - see more at: [chicago_broadwayworld_com]

From the Swarovski Press Release:

Swarovski Partners with David Rockwell to Unveil the First Glimpse of the Oscar® Set Design Swarovski Crystal helps bring a new and fresh look to the 81st Annual Academy Awards®

Los Angeles, CA, February 16, 2009 - David Rockwell reinvents the set of the 81st Annual Academy Awards featuring custom designed Swarovski Crystal curtains that will create a sparkling rainbow illuminating the grand arch of the Kodak Theatre, a building Rockwell Group completed seven years ago. The curtains will shimmer with approximately 100,000 Swarovski crystals flown in especially from Austria and will stand an awe inspiring 60 feet tall and 100 feet wide. This is the second time Swarovski crystal has graced the stage of the Academy Awards and this year promises to be even more of a stunning surprise with the curtains weighing in at three tons and being comprised of over 6,000 one-meter hand crafted strands.

“We could not think of a better partner than Swarovski to fulfill our vision of not just a curtain, but a frame to capture all the elegance, excitement and high-fashion that is the Academy Awards,” added David Rockwell, founder and CEO of Rockwell Group. “We have collaborated with Swarovski many times and the result is always breathtaking. This is yet another spectacular centerpiece.”

“Swarovski is delighted to support the Academy of Motion Pictures and Sciences for the second year of what is undoubtedly Hollywood’s biggest annual event,” said Nadja Swarovski, Vice President of Crystal Business. “We are delighted to collaborate with David Rockwell on this magnificent set design which reflects our ongoing commitment to support talent and creativity in he film industry”.

View exclusive behind the scenes footage of the creation of the Swarovski Crystal Curtains for
the 81st Annual Academy Awards on:

Stars in Swarovski

American actress Christina Applegate carried a shiny gold vintage Jackie clutch bag by Daniel Swarovski.

Spanish actress Monica Cruz, the proud sister of Oscar winner Penelope Cruz for Best Supporting Actress, decided on dazzling the audiences with the Allegro clutch bag from the Daniel Swarovski collection.

Actress and model Milla Jovovich complemented her outfit with a silver crystal Reverbe clutch.

More handbags & clutches from Swarovski: [www_swarovski_com]

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