Google+ The Daily Jewel: Gemfields Opens Office to Supply the UK, US and European Markets


Monday, October 17, 2011

Gemfields Opens Office to Supply the UK, US and European Markets

Gemfields Plc has opened a trading office in London, which will source and supply cut and polished Zambian emeralds to the UK, US and European markets. Each emerald will be sourced directly from our distribution partners, each of who have successfully bid and acquired lots at our rough auctions, therefore guaranteeing a transparent route from mine to market for these fine gems.  

In March 2011 Gemfields conducted comprehensive market research in the UK, US and European markets and the results showed that there is a need for additional suppliers of cut and polished Zambian emerald servicing these respective markets.  Due to this historic lack of supply, retailers and designers have been reluctant to use Zambian emeralds in their designs and collections, as there is only limited access to fine goods and little knowledge or education on the difference between the different origins of supply.  

Gemfields London trading office will thus help to ensure a consistent supply of bespoke, fine and commercial Zambian emeralds to these key markets. The trading office will be operated out of our head office in Jermyn Street and the London Diamond bourse, located at 100 Hatton Garden; London’s jewellery and gemstones quarter.

Gemfields, one of the world’s leading coloured gemstone producers, is positioned at the intersection of exploration, mining and marketing. The Kagem mine lies in the heart of the breathtaking Zambian landscape, a constant reminder of the miracles of our planet and a perfect fit with the beauty of its emeralds. Unsurprisingly, natural gems are at the heart of Gemfields’ business, whose focus is on the consistent supply of ethically-produced emeralds and which sets new standards for fair-trade, environmental, social and safety practices in this industry. Gemfields’ unique mine-to-market capabilities support the guaranteed provenance of every gem through full disclosure: the keystone of its promise to both the gemstone trade and the consumer.
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