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Wednesday, October 19, 2011

MJSA Redesigns Buyers' Guide Online Search Engine


MJSA Redesigns Buyers' Guide 
Online Search Engine

New features include more detailed member information and buyer's tips


As part of its continuing digital advancements, MJSA-the U.S. trade association dedicated to professional excellence in jewelry making and design-has redesigned its Buyer's Guide Online search engine. The Guide's new features enable not only easier access to MJSA members' supplies and services, but also more detailed information to help buyers choose wisely. Among the improvements:
 
* More details about MJSA member companies, including minimum order requirements, special discounts and offers, and featured products and services.

* A "Buyer's Tips" section that offers trend forecasts and peer-reviewed technical articles to help buyers make the best purchasing decisions.

* A New Products section to showcase members' latest offerings.

* The expanded and strictly enforced MJSA Code of Ethics, which sellers agree to uphold upon joining the association.

The MJSA Buyer's Guide Online continues to provide a complete range of jewelry-related products and services, enabling searches for specific types of tools and equipment, metals, findings and chain, gemstones and beads, contract and business services, and packaging, displays, and finished jewelry.

"One of our primary goals as an association is to help our members better connect with buyers, and that includes through new digital opportunities," says David W. Cochran, president/CEO of MJSA. "The expanded Buyer's Guide Online represents our latest step in this area. Members now have more opportunities to differentiate themselves from their competitors, and buyers have easier searches and more information to make the best purchasing decisions. They also have the confidence in knowing they're dealing with companies that have agreed to abide by the highest ethical standards, and that any issues will be resolved promptly and fairly through our enforcement policy."

That buying experience is also enhanced through the new MJSA Buyer's Tips sections, which include both public and members-only articles. Among the offerings:

* Regularly updated fashion, gem, and metal trend overviews, contributed by Helena Krodel of the Jewelry Information Center, gem columnist Deborah Yonick, and MJSA Journal staff.

* A quality checklist for purchasing finished jewelry.

* Guidelines for calculating the return on investment in capital purchases, as well as a checklist for evaluating tools and equipment.

* Best practices for ordering metals and component parts.

* Glossaries of chain and findings terminology, to ensure buyers know all of their options.

* Guidelines to gem treatments.

Future improvements will include a section devoted to contract services, including detailed information about member companies' capabilities.

To visit the MJSA Buyer's Guide Online, go to mjsa.org. For more information, contact MJSA Membership Coordinator Travis Searle at travis.searle@mjsa.org, or call 1-800-444-MJSA(6572).

About MJSA 
MJSA is the U.S. trade association for jewelry makers, designers, and related suppliers. It provides the resources to achieve professional excellence and maintain a competitive edge. For more information, call MJSA at 1-800-444-6572 or visit www.mjsa.org.
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