Jewelry And Watch
Scoring System (JAWSS.org) Launches:
How Does Your Jewelry Rank?
The Jewelry And Watch Scoring System (www.jawss.org)
launched April 23, 2012 to provide transparency to the jewelry manufacturing
industry. JAWSS.org gives shoppers access to unbiased evaluations by leading
jewelry and watch appraisers.
The Jewelry And Watch Scoring System (JAWSS, www.jawss.org)
is set to take a bite out of the secrecy surrounding the jewelry manufacturing
industry. The new website provides consumers and retailers alike with unbiased
reviews and scores of jewelry manufactures, specific jewelry lines and popular
jewelry pieces.
The founder, Louis Valentine, explains, “JAWSS was created
to bring some transparency to the jewelry industry. Diamonds and Natural Color
Gemstones have been graded for a long time but the rest of the jewelry and
watch industry was in the dark. Before JAWSS.org there was no way for a buyer
to know if a jewelry piece or watch was worth the money or not. It’s time to
change all that and bring unbiased jewelry and watch ratings to the public so
they can know the quality of the pieces they are looking at before they
purchase.”
According to the US Department of Commerce jewelry and watch
sales are a $65 billion dollar market. However, outside of metal marks and
precious stone ratings it is difficult for the average consumer to know why one
manufacturer is better than another. Why one ring can cost $200 dollars while a
similar one by a different manufacturer fetches $2,000.
Similarly, retailers face complex buying decisions when
choosing pieces for their stores. At the JCK show in Las Vegas there are more
than 2,500 companies from 22 countries displaying their jewelry and watches to
retailers.
“Buyers can spend days looking at thousands of jewelry pieces. It’s mind-boggling. Determining quality is difficult particularly in women’s fashion jewelry and bridge pieces. JAWSS appraisers are busy establishing who is and who isn’t providing a good product,” says Louis Valentine. “When you spend $50,000 on a car you can read unbiased professional reviews. We think the same thing should be true when you buy a $50,000 watch or necklace- or even a $200 graduation gift.”
JAWSS.org membership is available to everyone for free. A
nominal fee to access scores and ratings has been set to support the unbiased
reviews. The network also offers consumers the opportunity to rate and review
jewelry and watches for free.
JAWSS forwards consumer reviews directly to the
manufacturers to promote greater transparency and increase quality standards.
JAWSS is an expert,
independent organization whose mission is to maintain a fair, just, and
informative marketplace. Our jewelry experts test manufacturers' products
through a comprehensive set of standards. The experts at JAWSS provide
non-bias, impartial analysis on hundreds of jewelry and watch brands in three
different categories: Craftsmanship, Material, and Value.
Louis Valentine, the CEO and founder of JAWSS.org, possesses
a wealth of expertise in the jewelry field. Being in the jewelry industry for
more than 13 years, he helped co-found GemFind.net in 1999 and Co-founded
Verichannel.com in 2010. He is also the inventor of the Daily Diamond Report
and patent-pending Diamatch Networks.
