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Tuesday, May 28, 2013

#JWLV - Education - Digital, Social, E-Commerce and Marketing to NextGEN Buyers



If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field - you are saving dramatically the cost of personal time and consultation.  This is the final in a series of three posts on the Seminars I recommend...
  1. Education - Sourcing Issues and Gems & Gem Treatment
  2. Education - Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education - Digital, Social and Marketing to NextGEN Buyers

So get your "Student" cap on and lets go!!!!  



Roadmap to a Successful Online Marketing and Web Presence #402
Date: Thursday, May 30
11:30 am - 12:45 pm
Location: Tradewinds D
Speaker: Alex Fetanat

Description:
We all know how important a website is to a business's online strategies. Almost every business needs an online presence to reach buyers in this digital age. A company's website is its virtual storefront. Whether you are looking to build your first website, or if your existing website isn't getting traffic and leads, you may wonder what will really take to have a great web presence. Having a website alone isn't the key to great results. Instead, it’s the ability to turn your website in to a marketing platform. Your website has a significant goal and it needs to wear many hats. A website needs not to just exist, it needs to perform. It needs to attract, educate and convince the visitors to take action. In this seminar, you will learn what you need to do to create an effective web presence and how to drive traffic and convert.


How to Protect Yourself on Facebook #411

Date: Friday, May 31
8:30 am - 9:45 am
Location: Tradewinds D
Speaker: Matthew Perosi
Description:
How much sharing is too much, and how exposed are you simply because you were being friendly on Facebook? Personal security is very important in our industry, and real world security can be left wide open if you leave huge digital footprints online for people to follow. Checking in on Facebook Places, sharing locations with your friends, and allowing Facebook Apps to access your personal information can unintentionally lead to life threatening situations. This session will look at Facebook's current security settings and how each one affects who, when, and where others see your online activity.

Brand Intelligence for Smart Business Development: How Designers Can Become Indispensable #312

Date: Friday, May 31
10:00 am - 11:15 am
Location: Tradewinds B
Speaker: Andrea Hansen
Description:
An exploration of how intelligent brands and businesses become valuable in the marketplace; what sets them apart; how to develop solid and long term growth strategies that are right for you.

The 4 C’s of Successful Social Media #412

Date: Friday, May 31
10:00 am - 11:15 am
Location: Tradewinds D
Speaker: Renee Martinez


Description:
Whether your company is first launching your social media campaign or have had a presence in the social media space already, this session will serve to provide you with a checklist of things to do to be successful. You will come away from this session with practical hands-on suggestions, case studies and advice that will give you an edge on your competition. Be prepared to take notes, ask questions and get social.

Are You Ready for YouTube & Other Public Speaking Opportunities #313
Date: Friday, May 31
1:00 pm - 2:15 pm
Location: Tradewinds B
Description:
Don't be camera shy! Find out how you can dramatically increase your influence with 10 Secrets of the most successful public figures & brands! Mobile Apps, Smart Phones and Video have changed the rules of persuasion. So, from the microphone to video and from the board room to center stage, you are just ten steps away from increasing your influence exponentially. Join Diane Warga-Arias who is known internationally for her talent at combining education with entertainment ....and you will triumph over your fear, increase your confidence and enjoy the power of persuasion!
Masters of Social Media: Why You Are Killing Your Facebook Page #413
Date: Friday, May 31
1:00 pm - 2:15 pm
Location: Tradewinds D
Speaker: Shane O'Neill
Description:
Go beyond “how to get fans”, and learn the difference between quality and quantity and how it impacts the successes in social media. Also see how to grow an “organic” fan base without relying on contests and promotions. We will review the quality of engagement on your social pages, assess potential problems, and provide valuable information on what not to do so that you become a Master of social content.
Understanding the Next Wave of Jewelry Consumers – Social, Engaged, Informed #314
Date: Friday, May 31
2:30 pm - 3:45 pm
Location: Tradewinds B
Speaker: Ben Smithee
Description:
The jewelry industry is experiencing an interesting shift in the consumer marketplace, similar to that of the global retail and consumer packaged goods environments. The Gen Y/Millennial consumer is more connected, more engaged and more informed than ever before, and their wants and needs have a unique nuance that takes specific attention and expertise in order to be fulfilled. What makes them tick? What makes them click? What makes them buy? But, more importantly, what makes them become loyal advocates and ambassadors for YOUR brand? Ben Smithee is the CEO of SPYCH, and regularly consults companies such as Rio Tinto, Del Monte, HSN, General Mills, eBay, The American Cancer Society, and many more of the world’s leading brands. He has been labeled one of the Top 10 Youth Marketing Professionals, “a true innovator”, “The Rosetta Stone for Gen Y” and has been a featured keynote speaker around the world. This session will take you into the mind of the Millennial and provide you with information to start preparing your business for the future.

Social Media for Bridal Jewelry Retailers #414

Date: Friday, May 31
2:30 pm - 3:45 pm
Location: Tradewinds D
Speaker: Laura Cave


Description:
At The Knot we interact with today's brides and grooms on social media sites all day every day. Join us as we share what works and what's not worth your time in the world of social media marketing. Learn what really motivates today's brides and grooms and join us as we share what some of the country's most successful jewelry stores are doing to attract, convert, and keep profitable relationships with customers through social media marketing.

E-Commerce: What You Need to Know Before Starting #415

Date: Friday, May 31
4:00 pm - 5:15 pm
Location: Tradewinds D
Speaker: Matthew Perosi
Description:
Other industries have made huge advancements with e-commerce while the jewelry industry has been left behind. Reports of e-commerce success rates for jewelers are low and discouraging, and many jewelers who attempt to launch e-commerce sites never get them completed. Some website attempts simply fail once jewelers actually find out what it really takes to make e-commerce work. In this session you will find out what huge setup hurdles your website designer don't tell you before getting started. Attendees will walk out of this session with a clear understanding of what setup steps are needed before the e-commerce website is even launched, and some ideas how to potentially make it work once it is launched. Alternative website suggestions will also be provided for jewelers who want e-commerce but simply need an easier approach than doing it themselves.
The Digital Marketing Revolution: How a Focused Digital Strategy Changes the Game #321
Date: Saturday, June 1
8:30 am - 9:45 am
Location: Tradewinds B
Speaker: Shane O'Neill


Description:
Master the world of digital marketing by learning how things like paid search, Facebook advertising and mobile marketing drive traffic in ways that are cost effective, trackable, scalable, and easily validated. Learn how to understand and budget for these “media buys” including strategy and traditional media integration.

Social Media, The Good the Bad, and the Ugly #522

Date: Saturday, June 1
10:00 am - 11:15 am
Location: Tradewinds EF
Description:
Here's your opportunity to tap into the knowledge of some of the jewelry industry's most proficient social media users. Hear from actual jewelry professionals that "get it" and understand what it takes to run successful buzz-generating campaigns. Learn how you can drive sales into your door and secure the position in your market to be the go-to social jeweler connecting with existing and undiscovered consumers. 

How to Use Public Relations and Social Media to Get Your Business Noticed #324

Date: Saturday, June 1
2:30 pm - 3:45 pm
Location: Tradewinds B
Speaker: Amanda Gizzi
Description:
Public Relations is an essential part of every successful business. The rapid rise in social media, e-news and blogs has drastically changed how consumers get news and build loyalty to brands and businesses. However, traditional public relations shouldn’t be abandoned. In this session, you will learn the keys to leveraging traditional public relations tactics with social media and uncover how to have a comprehensive brand presence in both the physical and digital worlds we live in.

The Next Generation Customer, Who Are They and How Do we Sell to Them? #524

Date: Saturday, June 1
2:30 pm - 3:45 pm
Location: Tradewinds EF
Description:
The balance of power is shifting. Today's consumers are smarter and more well informed than at any other time in history. How consumers communicate, learn about products, and make purchasing decisions has dramatically changed, and the retail world has moved from caveat emptor (buyer beware) to one of caveat vendor (seller beware). This workshop will explore the trends and shifting demands of the next-generation consumer and discuss strategies for how best to engage them on their terms through multiple channels and many touch-points.

Think Digital #325

Date: Saturday, June 1
4:00 pm - 5:15 pm
Location: Tradewinds B
Description:
This educational session will explain digital marketing in an understandable down to earth way whether you own 1 store or 100. Social Media, SEO, PPC, SEM, SMO, Blog, Micro-Blogging, Penguin, Panda, Facebook, Google +, Twitter, Adwords, Analytics, Maps, Places, Apple and Android Apps, Flickr, Tumblr, Instagram, Pinterest, Wordpress, Joomla, e-commerce, content marketing what does it all mean? Jewelers get bombarded with sales calls every day, we will decipher the digital code and break it all down into digestible pieces so you can zero in on what really works. Come with all your questions and leave with an actionable plan to conquer your online market.
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