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Monday, May 27, 2013

#JWLV - Education - Metals & NEW Alloys, Made In The USA and Cool Bridal!


If you follow any of my blogs you know that I love to learn! Trade Shows offer you the opportunity to learn from people who are experts in their field - you are saving dramatically the cost of personal time and consultation.  This is the second in a series of three posts on the Seminars I recommend...
  1. Education - Sourcing Issues and Gems & Gem Treatment
  2. Education - Metals & NEW Alloys, Made In The USA and Cool Bridal!
  3. Education - Digital, Social and Marketing to NextGEN Buyers

So get your "Student" cap on and lets go!!!!  



Bench Wizardry and Profit Magic: Creating and Working with Palladium #202
Date: Thursday, May 30
11:30 am - 12:45 pm
Location: Tradewinds C
Speaker: Linus Drogs
Description:
The Palladium Alliance International (PAI) has been working tirelessly to get the word out! Today, educated consumers all over the country are asking for palladium jewelry, and more and more designers and manufacturers are offering palladium as another precious metal option in their line. How familiar are you with this unique metal? What do you need to know to insure quality and success at the counter and at the bench?


The Palladium Profit Advantage #405
Date: Thursday, May 30
4:00 pm - 5:15 pm
Location: Tradewinds D
Speaker: Roxana Lucas
Description:
Palladium is hot, white and NOW. Now is the time to learn everything about selling today's white metal, and about what the Palladium Alliance International (PAI) is doing to help increase your business! Educate yourself on the power of palladium and learn how successful jewelers and today’s top designers are working with and selling palladium with phenomenal success. The Palladium Alliance International (PAI) has been actively driving one of the strongest consumer advertising initiatives in industry history. Your customers know about Palladium. Are you ready?

Working with New Alloys and Metals #203
Date: Thursday, May 30
1:00 pm - 2:15 pm
Location: Tradewinds C
Description:
With the price of gold and platinum at all-time highs, many retail jewelers are introducing lines that incorporate new sterling silver alloys, non-karated alloys, and also contemporary metals like tungsten, titanium, stainless steel, cobalt chrome, and zirconia ceramic. While these "new" metals are attractive and popular with consumers, it's important for jewelers to know their unique properties so they can advise their clients on issues such as scratch resistance, general durability, cleaning methods, sizing and repair, and emergency removal techniques. Armed with information from this expert panel, a retailer can sell these "new" metals with confidence and enthusiasm.


Made in the USA #205
Date: Thursday, May 30
4:00 pm - 5:15 pm
Location: Tradewinds C
Description:
Panelists will discuss various aspects of manufacturing jewelry in the U.S. and competing with overseas suppliers. Directors of leading American jewelry manufacturing firms will share the challenges and benefits of keeping their operations home-grown, as well as what “Made in the USA” means for the retailer and, ultimately, the consumer.

The Coolest Bridal Styles You Should Have in Your Store #214

Date: Friday, May 31
2:30 pm - 3:45 pm
Location: Tradewinds EF
Speaker: Jennifer Heebner
Description:
With 2,500 exhibitors at JCK Las Vegas and JCK LUXURY—and a multitude of other fabulous designers not even on the show circuit—it is a daunting task to even think about choosing the right ones for your store. That’s why JCK has done some of the work for you; based on yearlong market work and trade show trips, the market editor for JCK magazine invites you to learn about some of the freshest bridal jewelry designs available today, and why you should consider stocking them in your store. Bonus: pick up a cheat sheet of ones you can find at the show to make the decision-making process easier.


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