Google+ The Daily Jewel: 7/24/11 - 7/31/11


Saturday, July 30, 2011

Shawish Creates The ULTIMATE Diamond Ring!

It was with great skepticism that I clicked through to the article in yesterday's JCK News Daily.   Rob Bates blog post announced the first All - Diamond Diamond Ring!

From Rob Bates, Cutting Remarks blog

In my years covering the diamond beat, I’ve seen a lot of unique spins on the diamond ring concept, but I have to give credit to Geneva company Shawish for this one: They have introduced the first diamond ring made entirely of diamond.
That’s right: The whole thing is made of single faceted diamond. It is the “first diamond ring,” says the company, who has patented the concept. And it certainly looks striking:   

With spreads in everything from Fashion Magazines like Vogue and Industry publications alike this is sure to shake up the Industry and every little girl's previous notion of the Ultimate Diamond Engagement Ring!   I can't believe that we haven't seen this on a Celebrity yet!

According to Shawish on YouTube: Shawish secured the copyright for the all-diamond ring one year ago in Geneva. It took one year to get the copyright and Shawish had to undergo multiple tests with the design to get the precision of the circle right using special laser equipment to cut directly into the diamond.

"It seemed impossible but we decided to embark in this adventure, to make a Dream come true" say brothers Mohamed and Majdy Shawesh, Ceo and founders of Shawish Jewellery.

This 3D Animation is about the making of The World's First Diamond Ring by luxury Swiss jewellers Shawish. 
Directed by Elia D'Anna, Music by Simon Baring & Rufus, Executive Producer Elio D'Anna Jr at Intoit Management.

Friday, July 29, 2011

A. JAFFE Says "I Do" to Same Sex Marriage with New Wedding Bands

Same Sex Marriage is law in New York and several other states - I have to say that it is nice to see a Jeweler embracing this new customer...

From the A.Jaffe Press Release:

It’s wedding season and same-sex marriage is now officially legal in New York! Many same-sex couples across the state of New York, as well as other states that have legalized the right, will be walking down the aisle and saying “I Do.”  Show your significant other how much you love them by presenting him/her with a stunning eternity ring that defines style.  
 A. JAFFE has a new collection of rings, called The Wonder of You, that are perfectly suited for same-sex couples. And, finding the perfect ring from A. JAFFE is easy.  This new collection offers a wide variety of rings, from diamond eternity styles to exquisitely crafted men’s bands, that is sure to catch the eye of that special someone.

 One of my personal favorites is this gorgeous Men's Wedding Band that would also work as an Engagement Ring.  The Diamonds are specially arranged to spell out "I Love You" in Morse Code.

Has you store planned events around this new prospective customer?  interested in A.Jaffe for your store?  looking for stores that carry A.Jaffe Engagement Rings 

For more information on the A. JAFFE Collection, please contact Nicole Cornella at


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