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Wednesday, May 17, 2017

Mother-Daughter Styling Team Delivers A Fresh Look For #Rahaminov #Diamonds

from Press Release

RAHAMINOV DIAMONDS DEBUTS NEW AD CAMPAIGN IN ADVANCE OF JCK LAS VEGAS

A mother-daughters styling team delivers a fresh look for the family-entrenched brand’s latest effort 

It’s a family affair at Rahaminov Diamonds. In advance of the brand’s upcoming exhibit at JCK Las Vegas, Rahaminov Diamonds has released select images from their new advertising campaign, which will formally debut in  May. 

Styled completely by the women of the Rahaminov family at their Malibu home, the images reveal a fresher, younger take than previous campaigns, in line with the brand’s nod towards the next generation of jewelry buyers.

Selected from a casting of over thirty models, Keely King, represented by LA Models, is the face of the campaign. 

We knew immediately she was the one,” shared Melanie Goldfiner, Director of Marketing for her family’s brand. “She is young, fresh-faced and representative of who we believe embodies the next generation of Rahaminov Diamond loyalists.”

Campaign images range from lifestyle to product-focused, and incorporate fashion and  everyday pieces, as well as the one-of- a-kind diamond-intensive masterpieces for which
the brand is known.


Nicol Goldfiner Barlev, the brand’s second-generation designer explains, “This campaign truly highlights the versatility of the collection, while still remaining true to the core aspects of our brand.” She continues, “From the everyday, wearable pieces, to the special occasion treasures, it shows that there is something for every stage of your life.”

The new campaign will debut in the May issue of JCK Magazine and will kick-off a print
and online presence to be featured in various trade publications through the end of the
year. There is also a dedicated social media campaign in the works. The new imagery will also be available to Rahaminov’s exclusive network of retailers for use in local market promotions this fall.


ABOUT RAHAMINOV: Rahaminov Diamonds is an internationally recognized diamond house known for its timeless jewelry and impressive diamond inventory. Our exquisite designs showcase rare and important diamonds, brought to life through unparalleled craftsmanship with attention to detail. We believe that the diamond is as rare as the woman who wears it; a sentiment that stems from the fact that our pieces are designed for women by women. At Rahaminov Diamonds, the diamond inspires the design. For more information, visit www.rahaminov.com


The Most Breathtaking and Iconic #Platinum Engagement Rings

From a Press Release via the Platinum Guild

The Most Breathtaking and Iconic 
Platinum Engagement Rings 


Royalty and Hollywood celebrities are known for gifting their betrothed with the most opulent and exquisite platinum engagement rings. 

From Queen Elizabeth’s solitaire diamond to Elizabeth Taylor’s 29.4-carat diamond, these baubles were all set in platinum, which is the most secure setting for their valuable diamonds. 

Below please find anecdotes behind a few of the most iconic rings that stand the test of time, and influence engagement ring designs today. 

Queen Elizabeth II’s elegant ring from Prince Philip is a platinum band with a 3-carat solitaire diamond and five smaller diamonds on each side. The diamonds for her ring have a special history: They came from a tiara belonging to Philip's mother, Princess Andrew of Greece. Her Majesty has worn her timeless platinum engagement ring for over 70 years. 



Prince Rainier III of Monaco originally proposed to actress Grace Kelly with an eternity band of rubies and diamonds. When he saw that other celebrities were wearing larger diamond rings, he purchased a 10.5-carat emerald-cut diamond flanked by two baguettes, set in platinum. 


Joe DiMaggio gifted Marilyn Monroe a platinum eternity band, complete with 35 baguette-cut diamonds on their wedding day, which ultimately became known as her wedding band. 



Mike Todd gifted jewelry collector Elizabeth Taylor with a 29.4-carat emerald-cut diamond set in platinum, which Elizabeth reportedly referred to as her "ice skating rink."

#WordlessWednesday - Jewelry Week In Las Vegas #JWLV

I've been looking  through photos of past Shows in Las Vegas and thought I'd post a quick #WordlessWednesday - Jewelry Week In Las Vegas

Some of my favorite shots are these photos from SUTRA in 2013:






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