RAHAMINOV DIAMONDS DEBUTS NEW AD CAMPAIGN IN ADVANCE OF JCK LAS VEGAS
A mother-daughters styling team delivers a fresh look for the family-entrenched brand’s latest effort
It’s a family affair at Rahaminov Diamonds. In advance of the brand’s upcoming exhibit at JCK Las Vegas, Rahaminov Diamonds has released select images from their new advertising campaign, which will formally debut in May.
Styled completely by the women of the Rahaminov family at their Malibu home, the images reveal a fresher, younger take than previous campaigns, in line with the brand’s nod towards the next generation of jewelry buyers.
Selected from a casting of over thirty models, Keely King, represented by LA Models, is the face of the campaign.
“We knew immediately she was the one,” shared Melanie Goldfiner, Director of Marketing for her family’s brand. “She is young, fresh-faced and representative of who we believe embodies the next generation of Rahaminov Diamond loyalists.”
Campaign images range from lifestyle to product-focused, and incorporate fashion and everyday pieces, as well as the one-of- a-kind diamond-intensive masterpieces for which
the brand is known.
Nicol Goldfiner Barlev, the brand’s second-generation designer explains, “This campaign truly highlights the versatility of the collection, while still remaining true to the core aspects of our brand.” She continues, “From the everyday, wearable pieces, to the special occasion treasures, it shows that there is something for every stage of your life.”
The new campaign will debut in the May issue of JCK Magazine and will kick-off a print
and online presence to be featured in various trade publications through the end of the
year. There is also a dedicated social media campaign in the works. The new imagery will also be available to Rahaminov’s exclusive network of retailers for use in local market promotions this fall.
ABOUT RAHAMINOV: Rahaminov Diamonds is an internationally recognized diamond house known for its timeless jewelry and impressive diamond inventory. Our exquisite designs showcase rare and important diamonds, brought to life through unparalleled craftsmanship with attention to detail. We believe that the diamond is as rare as the woman who wears it; a sentiment that stems from the fact that our pieces are designed for women by women. At Rahaminov Diamonds, the diamond inspires the design. For more information, visit www.rahaminov.com
