CORONET® AND REENA AHLUWALIA INTRODUCES ‘CORONET BY REENA’ JEWELRY COLLECTION AT BASELWORLD

    CORONET® AND REENA AHLUWALIA INTRODUCES ‘CORONET BY REENA’

JEWELRY COLLECTION AT BASELWORLD

• Hong Kong’s Top Brand Coronet® collaborates with internationally renowned jewelry designer and diamond painter Reena Ahluwalia to launch CORONET BY REENA diamond collection

• Additional to the diamond collection, on exclusive view will be Reena Ahluwalia’s 4-feet hyper-realistic Coronet® diamond painting.

Hong Kong’s top brand Coronet® of Aaron Shum Jewelry Ltd. is known for innovation and exquisite craftsmanship. In the past two editions of Baselworld, Coronet® presented the Coronet Diamond Guitar and Coronet Gemstone Guitar, the two Guinness World Records setting artifacts that inspired imagination.

This year, Coronet® is proud to unveil their partnership with award-winning Canadian jewelry designer and painter, Reena Ahluwalia, by launching ‘Coronet By Reena Ahluwalia’ line.

‘Inner Brilliance’ – a ‘Coronet By Reena Ahluwalia’ diamond jewelry collection premiered in Baselworld. The collection captures the essence of the patented Coronet setting that ensembles seven round brilliants with an elevated center diamond set without prongs, creating effect of one grand solitaire. The highlighted design element in Reena's story is a pointer that points to the true center of our being - our inner brilliance. A constant reminder to stay connected to what's most valuable to us, including pillars of our personal values - our Family, Friendship, Love, Passion, Health and Dreams. Along with the pointer design element that draws attention to the center Coronet setting, the jewelry pieces also rotate on central axis, creating a mesmerizing effect.

Aaron Shum, founder of Coronet and President of Aaron Shum Jewelry, commented, “With our continuous endeavors to breakthrough in design and technology, Coronet differentiates itself as the trend setter of the industry and this year, we are happy to further the collaboration with jewelry designer and diamond painter, Reena Ahluwalia, by launching a collection of jewelry that inspires the realignment of personal values and allowing our inner brilliance to shine through.”

The ‘Inner Brilliance’ collection comes in colorless diamonds and also in rubies and diamonds combination. There are 21 SKUs available in 18K white, rose and yellow gold. The collection consists of necklace, pendant, earrings and rings. By nature of the patented Coronet setting (where for example, 0.30ct. is able to achieve a look of 1.00ct. solitaire), the collection has a decidedly voluminous multiple-carat look, yet is affordable for self-purchasers.  

Along with the jewelry collection, a Baselworld exclusive was Reena Ahluwalia’s 4-feet, hyper-realistic Coronet Diamond Painting that showcases the true beauty and unique characteristics of Coronet® patented diamond setting.

Reena Ahluwalia said, “The ‘Inner Brilliance’ collection is all about self-expression, deep emotional connection to our personal values and a reminder to stay connected to what’s most valuable to us’.

ABOUT CORONET®

Coronet® is the signature brand of Aaron Shum Jewelry. With its worldwide patented design, each piece of Coronet® made from 7 high caliber diamonds set WITH NO PRONGS holding the center diamond, along with precision of cut, symmetry and polish, which attribute to the best fit proportion to conceiving a luminous solitaire diamond effect yet at exceptionally competitive value. Thus, this patented Coronet® technique stands out above any other similar products on the market.

To their pride and joy, Coronet® had received the Hong Kong Top Brand Awards in 2010, and it is the first and only jewelry product brand in the history of Hong Kong industry winning this prestigious award. Besides, it had won the Hong Kong Famous Brand Award in 2012 and Hong Kong Star Brand Award in 2013 respectively.

Throughout the past years, Coronet® has established a global reach of over 1000 POS. In 2015, the Coronet® diamond guitar set with more than 400 carat of diamonds on 1.6kg of 18k gold was verified as the world’s Most Valuable Guitar by Guinness World Records; in the consecutive year, Coronet® collaborated with Hollywood superstar Jermaine Jackson in creating “Circles of Life”, a Fender bass set with 16033 jewels, and attained the Guinness World Records “Most Jewels on Guitar” title.

ABOUT REENA AHLUWALIA

Reena Ahluwalia is a multiple award-winning Canadian jewelry designer and painter. Coveted internationally by jewelry and art collectors, she is recognized as one of the Top Masters of Jewelry Design in Canada. Along with creating jewelry with deep meaning and symbolism, Reena is a strategy adviser and design consultant to some of the top diamond and jewelry houses. Her career highlights include being one of handful of living jewelry artists whose work is featured on a postage stamp. She designed a historic diamond piece for the Legislature of Ontario (Canada) with De Beers Canada. Reena created the inaugural collection for India's Rio Tinto Bunder Mine, diamonds found 100 years after the Golconda mines depleted. As a tribute to the Royal Wedding, Reena created a Diamond Tiara for HRH Kate Middleton with Royal Asscher Diamonds, company that cut the largest diamond ever found, the fabled Cullinan Diamond.

As an accomplished painter, Reena paints highly nuanced, hyperrealistic diamonds with ultra-magnified facets, exploring their hypnotic depths. In Reena's paintings diamonds have stories and soul. She showcases her paintings in a select few exhibits, most recently at the prestigious Art Miami Fair. Reena's artwork benefits 'Jewelers For Children' (JFC) charity, to help children who are the victim of catastrophic illness or life-threatening abuse and neglect.

FOREVERMARK INTRODUCES THE PROMISE COLLECTION

FOREVERMARK INTRODUCES THE PROMISE COLLECTION

Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.

Each Forevermark diamond is inscribed with a promise that it is beautiful, rare and responsibly sourced.  Inspired by the belief that all promises should be as unbreakable as theirs, Forevermark invited select partners from around the world to create diamond jewelry that reflects and is inspired by the word: Promise. Including meticulously crafted creations from both global, and national talents, together, these pieces comprise the Forevermark Promise Exhibition.

Comprising pieces from the U.K., the U.S., China, Hong Kong and India, the exhibition is diverse in design styles, comprising delicate, romantic notions through to more challenging and progressive concepts. The theme of Promise, however, is resonant throughout, inspiring any visitor to re-examine the importance of promises in their lives.

The designers include Reena Ahluwalia, Shaun Leane, Rachel Roy, Stephen Webster, Biren Vaidya (The Rose International) and Tang Wei.

India-born, Canadian designer Ahluwalia designed a piece (pictured) for Forevermark jeweler Vummidi Bangaru Jewellers inspired by eternal love and pledged to support, advocate and work with responsibly sourced diamonds.

“As a designer, I find myself in a great position to make a difference through my designs this is why it is an honor to be a part of the Forevermark Promise collection,'' said Ahluwalia. ''The 'Eternal' necklace designed for Vummidi Bangaru Jewellers, my contribution to the Forevermark promise collection is inspired by the promise of eternal love. The piece captures the nature of eternity and a lover’s promise. Just like Forevermark diamonds, the design of this piece celebrates the promise of love that stays forever.”

The U.S.-based fashion designer Roy promised to never stop striving to make the world a better place for her children and for women and children who do not have a voice to speak for themselves. 

India-based jeweler and designer from The Rose International,  Vaidya promised to care, love and forever be there for family and friends.

U.K.-based  Leane promised to live to love, to share and appreciate the present. 

London-based jeweler Webster made a very personal promise to always keep exciting people through the creativity and progressive nature of his jewelry design.

Chinese actress Wei made her first foray into jewelry design through the exhibition (see entry at top of article)  and promised to take up new challenges, broaden her vision and experience, as well as to bring a sense of hope and warmth to those in need.

The full collection of exhibition pieces and promises can be seen on the Collection website www.apromiseshared.com where Forevermark invites everyone to join thousands of others by making and sharing a promise.

About Forevermark 
Forevermark is a separately managed division within the De Beers Group of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  

Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. 

Rio Tinto Unveils Inaugural Bunder Diamond Jewelry

Reena Ahluwalia Designs 

'Courageous Spirit' Collection 

Rio Tinto Makes Indian Diamond History, 

Unveils Inaugural Bunder Diamond Jewelry

Mumbai, India, August 24, 2012 - Rio Tinto unveiled the inaugural Bunder diamond jewelry collection comprising diamonds from the sampling to date at its developing Bunder project in Madhya Pradesh. The Courageous Spirit jewelry collection holds a very special place in Indian diamond history as it has been at least a century since India has mined, designed and manufactured its own diamond jewelry," said Dr Nik Senapati, Managing Director of Rio Tinto India.

Madhya Pradesh-born designer, Reena Ahluwalia was commissioned to design the Courageous Spirit jewelry as a tribute to the women of Madhya Pradesh. 

“As a woman born and brought up in the region (Madhya Pradesh), creating this milestone collection is like coming a full circle. I am honoured to tell the Bunder story through my designs and be a part of this historic diamond moment,” commented Reena Ahluwalia, International Award Winning Designer.

The focus of the necklace is a stunning diamond-encrusted disc that symbolizes the natural abundance of the Bunder diamond deposit. Inspired by a compass, the disc rotates on a central axis, while a marker points to the true centre of the Bunder story - the earthly origins of the diamonds and the pioneering spirit of the people who are so integral to Bunder's development. The latitude and longitude coordinates of the Bunder diamond deposit are inscribed on the back of the disc.

Titled "Courageous Spirit", the jewelry features a magnificent statement necklace and a set of complementary earrings. The collection incorporates a total of 25.34 carats of polished Bunder diamonds and 2.8 carats of rough Bunder diamonds, including a 5.04 carat round brilliant cut white diamond and a 5.02 carat round brilliant cut cognac diamond.

Maintaining the important Indian pedigree of the collection, the rough diamonds have been carefully transformed by master craftsmen in Indian cutting and polishing factories, while the innovative design has been brought to life with designer Reena Ahluwalia by Indian jewelry manufacturer Uni-Design Jewellery Private Ltd - a Mumbai-based company with a reputation for exquisite craftsmanship. 

Rio Tinto partnered with Venus Jewel and Mahendra Brothers to cut and polish the stones. Guest of Honour at the event was the Chief Minister of Madhya Pradesh, Shri Shivraj Singh Chouhan.

 According to Bruce Cox, Managing Director of Rio Tinto Diamonds, "By harnessing the skill and creativity of India's respected diamond artisans, these magnificent jewelry pieces are symbolic of an important new chapter in the country's proud diamond history.

The Bunder project, likely to come into commercial production in 2016, presents enormous opportunities not only for the Madhya Pradesh region, but for the broader Indian diamond industry as well, with Rio Tinto presenting a unique opportunity for India to mine, manufacture and market its own diamonds."

The Courageous Spirit collection is not available for sale, but will be showcased at a number of events throughout the second half of 2012.

About the Bunder Diamond ProjectThe Bunder diamond project was discovered in 2004 by Rio Tinto and in 2010 a State Support Agreement was signed with Government of Madhya Pradesh as an endorsement of the mutual commitment to the development of the project. An Inferred Resource (the first quantifiable estimate of an ore-body) has been defined as 37 million tonnes, containing 27.4 million carats. The Government of Madhya Pradesh gave in principle approval to the issue of a mining lease for the Bunder project via a "Letter of Intent" in January 2012. Rio Tinto is now working on the mine plan, environmental and forestry approvals required to execute a Mining Lease. At least rupees 2200 crore (US$500M) will be required to fully develop the Bunder diamond project.Once developed the Bunder diamond mine is expected to place Madhya Pradesh in the top ten diamond producing regions of the world.

About Rio Tinto Diamonds
Rio Tinto operates a fully integrated diamonds business from exploration through to sales and marketing. It is one of the world's major diamond producers through its 100 per cent control of the Argyle mine in Australia, 60 per cent of the Diavik mine in Canada, 78 per cent interest in the Murowa mine in Zimbabwe and 100 per cent interest in the Bunder project in India.

Rio Tinto's share of the production from its three operating diamond mines is sold through its sales and marketing headquarters in Antwerp, with representative offices in Mumbai, Hong Kong and New York. It also operates a niche cutting and polishing factory in Perth for the rare pink diamonds from its Argyle mine. Rio Tinto is a leading supporter of the Kimberley Process, as well as a founding member of Responsible Jewellery Council. Website:www.riotintodiamonds.com

Photos: Rio Tinto Diamonds.

Reena Ahluwalia Wins the Rio Tinto Diamonds Global Design Competition

Reena Ahluwalia Wins the Rio Tinto Diamonds Global Design Competition

Jewelry to be showcased in Celebrity Suite at the Oscars

(New York, NY) February 20, 2011-- Canadian jewelry designer Reena Ahluwalia was recently honored as an international winner of the prestigious Rio Tinto Diamonds Global Design Competition. Jewelry designers from across the globe were invited to submit designs in four categories: Champagne Diamonds, Silvermist Diamonds™, Canadian Diamonds and Sustainable Jewelry. In late February the winning designs will be showcased at the annual Academy Awards 2012 with a chance to be selected and worn on red carpet by Hollywood’s elite.

After receiving a record number of entries from around the globe, an elite panel of judges from the U.S. jewelry and fashion industries gathered in New York City and reviewed entries from designers from the U.S., Canada, Australia, India, China, and Hong Kong. Nine winners were chosen in total. Reena Ahluwalia, received the prestigious Master Craftsman award in the Canadian Diamonds category.  

Set in 18K white gold, 28.96 carat, "Canoe" Canadian diamonds necklace by Reena Ahluwalia is inspired by a poetic image of the magical Canadian landscape and its pristine white winters. It captures a snapshot of a snow covered canoe in a frozen crystalline lake. “Celebrating the magic and beauty of Canada, my home, is the inspiration for my design. Canoe is a carrier of Canadian myths, a symbol very unique to Canada that represents voyage, harmony with nature, discovery and courage. It is one of the greatest gifts the First Nations people gave to all those who came after. A crystalline perspective, this necklace hopes to capture the luminous magic of the True North,” said Ahluwalia. 



The necklace comes together with two diamond-studded links embracing the neck that represent the fluidity of lake. Irregular intersecting lines, studded with Ideal Square cut diamonds depict the chunks of floating ice. The necklace culminates into a canoe shaped element. “Canoe” has an angled faceted interior, “I wanted the diamonds to reflect on the opposite facets for a dramatic shine and create an icy crystalline look,” said Ahluwalia.

Crossworks Manufacturing Ltd., the largest manufacturer of branded Canadian diamonds in the world, collaborated with Ahluwalia, sponsored manufacturing and provided Canadian diamonds for the “Canoe” necklace.

In a Daily Jewel exclusive Reena answered a couple of questions...

DJ: What does this win mean to you?

"Exciting. I love diamonds, they have been my material of choice throughout, a medium for me to express stories that I want to tell and share"

DJ: What are you looking forward to? "Continuation of my diamond journey and a quest to innovate."

Dylan Dix, Group Executive: Marketing and External Relations, Crossworks Manufacturing Ltd. said “The opportunity to work with both Rio Tinto Diamonds and Reena Ahluwalia to promote Canadian diamonds is a reflection of the partnerships involved in our industry. The support of Rio Tinto of the secondary industry in Canada has created innovation in both polishing and jewelry design. The primary diamonds in the Canoe are the Ideal Square, a patented cut designed by a Canadian company and are set in a beautiful design by a Canadian artist. This is the ultimate reflection of our industry’s goal of celebrating the Canadian diamond pipeline from mine to market”.  

To Ahluwalia, her win, “Is a great opportunity and honor to represent Canadian Diamonds”.

About Rio Tinto Diamonds

Rio Tinto is one of the world’s major diamond producers through its 100 percent control of the Argyle mine in Australia, 60 percent of the Diavik mine in Canada, a 78 percent interest in the Murowa mine in Zimbabwe.  These three mines allow Rio Tinto to produce diamonds for all market segments. Rio Tinto also has an advanced diamond project in India.

Rio Tinto’s share of the production from its three operating mines is sold through is Diamonds Sales and Marketing headquarters office in Antwerp, Belgium with representative offices in Mumbai, Hong Kong and New York. Rio Tinto Diamonds is a leading supporter of the Kimberley Process as well as a founding member of Responsible Jewellery Council.

About Designer Reena Ahluwalia

Reena Ahluwalia is a Toronto-based Canadian jewellery designer and owner of Reena Ahluwalia Design Inc. (Est. 1999). Her multiple-award winning body of work reflects her passion for diamonds and linkages with the global diamond community for over seventeen years.

With designs that never fail to push creative boundaries, she has won numerous national and international awards. Iconic British fashion designer Alexander McQueen featured her award-winning diamond jewel in his Spring/Summer 2000 debut in New York.

An ambassador of arts and crafts, her quasi-nomadic lifestyle has enriched her thinking and enabled her to experience various cultures that help shape her cutting edge designs. This openness to cultures and experiences has also brought with it a spirit of inquiry and exploration that makes it possible to reboot her thinking keeping her designs fresh and innovative.

Ahluwalia’s work is often described as flamboyant, harmonizing precision and geometry with fluidity and movement. Her signature style is renowned for its edgy but feminine, well-engineered fluid forms and innovative narratives told through suggestive imagery. She has been successful in exploring different extremes in form, effortlessly moving from extravagant and exaggerated to small and understated. Besides selling directly to private clients around the world, Ahluwalia is also the creative force behind some of the most recognized international jewelry brands. Website: www.reenaahluwalia.com

About Crossworks Manufacturing Ltd.

Crossworks Manufacturing, a member of the HRA Group of Companies, operates three diamond polishing facilities in Canada that are located in Sudbury, Yellowknife and Vancouver. Crossworks purchases rough diamonds from the mines located in Canada through agreements with the Diamond Trading Company (D.T.C.) and Rio Tinto Diamonds as a Select Diamantaire.  Currently, the Group is the largest manufacturer of branded Canadian diamonds in the world with distribution throughout North America, Europe and Asia.

Reena Ahluwalia Does It Again! "Shining Stars for Royal Asscher

Royal Asscher’s latest “'Shining Stars” affordable floating-diamonds collection made its debut at the Luxury at JCK and JCK Las Vegas Show. 


This latest collection designed by Reena Ahluwalia for Royal Asscher is inspired by the day and night of the African Savannah and its animal magnetism.


This new collection consists of beautiful pendants and stunning rings. The styles continue to feature free-floating diamonds encased in a fluid-filled sapphire dome, giving them the effect of shimmering stars.

Affordable and on trend are two descriptions that you seldom see side-by-side, but in this latest collection from Royal Asscher you get BOTH! Following the huge success of their "Stars of Africa" Collection, designer Reena Ahluwalia brings a VERY Fashionable and Affordable collection set in Gem Ceramic or Silver with Yellow & Rose Gold plating that still features their popular floating diamonds design.


"We strongly believe in using conflict-free diamonds for development. It was important for me to highlight Africa, yet again. Proceeds from sales will continue to support Royal Asscher's 'Stars of Africa', Africa-focused fundraising initiative." says Reena on the Royal Asscher Facebook page.


African savannah, abstract leopard and cheetah prints are the inspiration for 'Shining Stars' collection. One of 2011’s hottest looks and a look we are seeing as a strong influence this Fall.  We see this exotic trend hugely influencing runways and street fashion. Versatile to mix with any of your neutrals or with the bright color stories of the Fall Runways.

The Latest Member of the "Shining Stars" Collection...
Ceramics combined with 18k rose, yellow and white gold and floating diamonds. Ceramic is extremely durable, shatterproof and scratch-proof. It is also light weight as compared to metals such as platinum and gold.

ABOUT ROYAL ASSCHER: Legendary history of innovation and gemological excellence. Asscher family had cut the largest diamond ever found the 3105-carat Star of Africa (Cullinan) diamond in 1908. The company had also cut the ‘Excelsior’ diamond in 1903. Royal Asscher was the first company in the world to patent a diamond cut; The ‘Asscher Cut’ in 1902. They are also the inventors of the famous ‘Royal Asscher Cut’ introduced in 2001.http://www.royalasscher.com/en/page/38/history.html

ABOUT DESIGNER REENA AHLUWALIA: http://www.reenaahluwalia.com/Profile.html