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Showing posts with label Retail Jewelers. Show all posts
Showing posts with label Retail Jewelers. Show all posts

Sunday, August 26, 2012

Beth Bernstein's "My Charmed Life"!

Why am I reviewing Contemporary Literature on a Jewelry Blog?   this book offers a really fun tie in for a Holiday Gift Giving Event in your Retail Jewelry Store!  this is a hot genre right now and Beth's jewelry connection WORKS!  Several stores have already hosted events with Beth doing readings...if you are trying to think of a NEW in-store event - this is it!

Beth Bernstein at a reception held by Manika Jewelry in San Francisco, CA
My Charmed Life: Rocky Romances, Precious Family Connections and Searching For a Band of Gold

I don't know about you, but when I first heard about Beth Bernstein's book My Charmed Life, I found the premise BRILLIANT!

Beth has written about dating, relationships and family for women’s and lifestyle magazines, and has worked in the jewelry industry for twenty years. She runs her own consulting company, where she works with leading jewelry designers and retailers.

...and the idea of telling the story of her life and the times she grew up in as these events related to a specific piece of jewelry intrigued me.

I have to say that I rank Beth among the relatively few fabulous women authors who through shared experiences, biting humor and sometimes brutal honesty have created a new genre in Women's Literature.  

Beth along with Jen Lancaster (Bitter Is The New Black) and Jenny Lawson (Let's Pretend This Never Happened) have carved a new Realism niche in Contemporary Literature.  With commentary that will have you howling, tittering and bawling, all the while nodding your head in agreement because you have been there!

With roots firmly entrenched in the Jewelry Industry it is no surprise that a Jewelry Box should hold the most important memories of Beth's life.  From the amazingly poignant tale of her Mother's Watch to her on-again-off-again relationship with a smoldering Italian...it truly is a Charmed Life!

Book Description from Publisher:

When Beth Bernstein’s mother unexpectedly passed away, Beth’s life was forever changed, as she knew that she’d lost not only her best friend, but also a big part of herself. In this heartwarming and moving memoir, Beth learns how to link together the platinum memories of the jewelry handed down to her by the woman who taught her how to love, overcome obstacles, and (most important) accessorize.

As a young girl, Beth learned that not all engagements came with a ring. The unconventional engagement watch Beth’s father gave her mother, her mom’s postdivorce transformation from wearing Jackie O pearls to donning love beads--each piece of jewelry represents an intimate memory, a reminder to rise above life’s challenges and enjoy its triumphs. And there are also Beth’s own experiences with rocky romances, of the too many engagement rings she fell in love with and the too few men who could commit. She tells the story of these relationships with sparkles of hilarity and glimmers of hope, conjuring up lost keepsakes and fiery moments--until she realizes that the brightest gems are the ones you give yourself, and finds freedom she never thought possible.

Monday, November 28, 2011

Designer Jewel: Spotlight on Aaron Henry Designs

Jewelry Designer Spotlight Shines on Aaron Henry Designs


"The hallmarks to AARON HENRY jewelry are design integrity, gemstone quality, fine craftsmanship and attention to detail. Fine jewelry is an art form, and the creative process extends beyond our studio into every aspect of the world, which we inhabit.
Where we travel, whom we meet and how we interact with nature and culture; our experiences and desires all influence the direction that our designs take. This is why the jewelry that we create today will remain relevant for future generations, and why our designs will continue to evolve"          Philosophy from Aaron Henry Designs

When you are born into a family which boasts three generations of Jewelers and Diamond Merchants that date to 1940, there is little doubt as to the path you will take.   Such was the lot of California born Aaron Furlong and he embraced it.  Having acquired his Bachelors of Arts Degree from UC Davis and Graduate Gemologist Certification from the Gemological Institute of America by the time he was 21 the logical next step was to learn the Trade he needed an Apprenticeship.


This was accomplished with a six year commitment to a Master Jeweler in Los Angeles, CA.  When, following the subsequent expansion of those teachings to include design, carving, and casting...Aaron Henry Designs was born.  Creating unique works inspired by nature and made entirely in America.






A testament to the quality and craftsmanship produced are the accolades awarded Aaron Henry Designs. The prestigious Spectrum Award from the American Gem Trade Association - featured status by The World Gold Council and DeBeers - and extensive coverage in Fashion and Industry publications...to name just a few.




One of the really interesting features of the Aaron Henry website is his step by step pictorial of the Design process...while it is very informational to his customers - I would imagine that it brings in Custom work while reinforcing the level of Craftsmanship in his pieces.  Starting with the rendering - moving through the waxes - making a mold - setting and assembly - through to finish.


Take a minute and check out the pictorial here.


Take-aways from this Designer's Story:


Retail Jeweler - if you are looking for designers that are Makers and don't ship the work abroad...Aaron Henry is for you.  There is an increased emphasis on "Made In America" by the local & national press - are you taking full advantage?  


Jewelry Designer:  does your website have a feature that builds confidence in your ability to provide a Custom piece of jewelry?   is there a technique that you are particularly skilled at that you could highlight?


Jewelry Design Student: I think the biggest thing for a student to learn from Aaron Henry is in his "Philosophy" statement...students always question how to continue to come up with new design ideas.  "Where we travel, whom we meet and how we interact with nature and culture; our experiences and desires all influence the direction that our designs take. "  So - lead a full life and glean from those experiences...you will always produce something new!


Aaron Henry Designs website:  http://www.aaronhenry.com


Tuesday, July 13, 2010

JA New York Summer Show! Look & Learn!



Discover how social networking can
pave the way to profits for jewelry retailers


DON'T MISS THE FREE 2010 KEYNOTE SESSION
Sunday, July 25 | 3:00 - 4:30 p.m. | America's Best Jewelers Workshop

Twest-ival (n. a gathering of users brought together via Twitter)

Optimizing Social Media for Jewelers !

A revolution in how our culture communicates, the social networking phenomenon is substantially influencing consumer behavior and shopping patterns. Jewelers who have adopted this technology early have positioned their companies to profit. Join in as the entire JA show floor connects to learn how to successfully engage customers on Twitter,Facebook and associated social networks in an interactive, expert-led session. Post to shared sites on live screens while discussing key considerations such as how to define and build your individual network, manage and allocate your time, and set goals and expectations for social networking.

CLICK HERE to learn more about the Keynote speakers and see the entire lineup of FREE educational sessions being offered at JA New York Summer Show.

Choices include:

JEWELERS OF AMERICA'S BENCH SUNDAY

CAD/CAM and Your Business – Realistic Expectations and Real World Applications
Presented by Tom Weishaar, JA Certified Master Bench Jeweler, Underwood Jewelers

Hidden Hazards and Unseen Perils – A Jeweler’s Guide to Avoiding Bench Nightmares
Presented by Arthur Skuratowicz, GJG (GIA), President, Jewelry Training Center, Inc.

...and a great selection of Peer Panels:

Peer Panel 1: Social Networking I - Best Practices

Peer Panel 2: Preparing and Positioning for the Rebound

Peer Panel 4: Human Resources Best Practices – Hiring in the Current Market

...and position yourself for the rebounding economy with:

GROW Your Business by Growing Successful Employees
Presented by Cindy Ramsey Chandler, GG, independent educator and consultant

Thursday, May 6, 2010

JCK Luxury...Have You Made Plans To Attend?


For more information on LUXURY by JCK visit http://www.luxurybyjck.com

The LUXURY by JCK salon floor this year will be shared by over 130 of the jewelry industry's most respected manufacturers, brands and industry supporters. We have previewed a sampling of the collections that will be shown and they are truly breath-taking. Including collections from:

Alwand Vahan
Bastian GmbH & Co
Charles Krypell, Inc.
GN Diamond/Alito Collection
Gregg Ruth & Co.
Jack Kelege
Jewels by Star
Mémoire
Royal Asscher
Sylvie Collection/Spectrum Diamonds Corp.
William Levine Fine Jewels

To view the full list of 2010 LUXURY by JCK exhibitors click here.

Additionally, Thursday, June 3 - Monday, June 7, LUXURY by JCK Retailers will have access to over 25 of the world's most illustrious & legendary Swiss Watch brands including Bedat, Bulgari,Chopard, Harry Winston, TAG Heuer

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