DIAMOND EMPOWERMENT FUND
ANNOUNCES NEW
DIAMONDS FOR GOOD MEMBERSHIP
PROGRAM
The Diamond Empowerment Fund (DEF) launched
a global annual membership program today designed to highlight companies in the
diamond and jewelry industry who support DEF’s mission of youth education
empowerment and leadership development in diamond producing countries.
A full 80% of global consumers believe it is
important for companies to make them aware of their corporate social
responsibility efforts according to global PR giant Edelman’s latest research
study. Consumers connect with DEF’s
positive message. During a recent survey of DEF’s followers on social media,
one respondent affirmed “the fact that major retailers and the diamond industry
are supporting DEF means they are creating social change and awareness – and
that has a huge impact on how I view the diamond industry more positively.”
Phyllis Bergman, CEO of Mercury Ring and DEF Board
President, believes that DEF’s Membership Program “will enable industry members
to show their customers the importance they place on an initiative that gives
back to the communities where their diamonds are sourced. Developing the next generation
of leaders through education in diamond producing countries speaks to this
commitment."
A key element to the Diamonds for Good Membership Program
is a seal created for members to use across all lines of communication. The
seal positions a green diamond in the center of a circle created with diamonds
and the words ‘Diamond Empowerment Fund, Diamonds for Good Member’. A higher level of support, the Empowerment
Circle, includes this same seal, and an added ring of diamonds with the words
Empowerment Circle in the center. Inaugural members of the Empowerment Circle include
the Dalumi Group, Malca-Amit, Sterling Jewelers, and Leo Schachter Diamonds.
About the Diamond Empowerment Fund
The Diamond
Empowerment Fund is a New York based global non-profit organization (EIN#
20-5967103) that raises money to fund education initiatives in African
diamond-producing nations. Its beneficiaries include: CIDA City
Campus, South Africa’s first non-profit university to offer a
four-year business degree. CIDA has an
80% employment rate among graduates; the African Leadership Academy,
a university preparatory school in Johannesburg, South Africa, founded on the
belief that ethical leadership is the key to sustainable development on the
continent and drawing students from all 54 countries in Africa, and the Botswana Top Achievers program that provides the top high
school students countrywide the opportunity to study at a university of their
choice worldwide. Graduates then return to Botswana to contribute to its
economic, social and political development.
www.diamondempowerment.org.