THE NEXT GENERATION’S INFLUENCE
SPARKLES AT RAHAMINOV DIAMONDS
Inspiration from a younger generation provides modern take
on the family-entrenched brand’s storied classics
As the saying goes, the apple does not fall far from the tree. This is clearly demonstrated in the halls of Rahaminov Diamonds’ modern DTLA global headquarters. The brand will debut a collection of modernized classics at this weekend’s Centurion Show in Phoenix, Arizona. Comprised of chokers, stackable bangles, wearable hoops and on-trend minimized stud earrings, the new pieces are inline with the brand’s customary high quality diamonds and meticulous craftsmanship. Yet they exude a younger, more modern and edgy appeal than the brand’s tried and true staples, for which they are known.
A selection of pieces to debut at Centurion.
Nicol Goldfiner Barlev, the brand’s second-generation designer explains, “the new pieces
are still within the essence of Rahaminov, but they are designed with a younger clientele
in mind.” She continues, “She is someone who understands the value and appreciates the
craftsmanship, but wants something slightly different from her mother when building her
own collection.”
Mrs. Goldfiner Barlev understands this new client, as she embodies her. Working side by
side with her mother, company co-founder, Tamara Rahaminov Goldfiner, the two
partner on developing and designing the brand’s latest offerings. It has been two years
since Nicol joined the family business, and her intuition and influence are now clearly on
display with this new collection.
Nicol Goldfiner Barlev, the brand’s second-generation designer explains, “the new pieces
are still within the essence of Rahaminov, but they are designed with a younger clientele
in mind.” She continues, “She is someone who understands the value and appreciates the
craftsmanship, but wants something slightly different from her mother when building her
own collection.”
Mrs. Goldfiner Barlev understands this new client, as she embodies her. Working side by
side with her mother, company co-founder, Tamara Rahaminov Goldfiner, the two
partner on developing and designing the brand’s latest offerings. It has been two years
since Nicol joined the family business, and her intuition and influence are now clearly on
display with this new collection.
Keeping within the family affair, Mrs. Goldfiner Barlev’s sister, Melanie, focuses on the
brand’s sales, and marketing, which will also be given a fresh direction with a new
advertising campaign to be shot this spring, debuting at JCK Las Vegas. “We recognize
the need to evolve the collection to meet the desires of a new generation of consumers,
while still remaining true to our brand,” Melanie comments. From a merchandising
perspective, family dynamics will also be visible at the brand’s Centurion salon. “We will
be showcasing our classics, juxtaposed against the new modern versions, for a mother-
daughter retrospective type presentation,” Ms. Goldfiner explains.
The latest collection offerings are the yield of a strong prior year, which included the
launch of the uber-achieving Movál collection and a successful retailer-marketing
program. “2016 was a stellar year for our brand,” shares Amir Goldfiner, the brand’s co-
founder. “We look to continue that success at Centurion with a sneak peek of the more
design-focused collection, to be fully presented at JCK Las Vegas in June.”
ABOUT RAHAMINOV: Rahaminov Diamonds is an internationally recognized diamond house known for its timeless jewelry and impressive diamond inventory. Our
exquisite designs showcase rare and important diamonds, brought to life through unparalleled craftsmanship with attention to detail. We believe that the diamond is as rare
as the woman who wears it; a sentiment that stems from the fact that our pieces are designed for women by women. At Rahaminov Diamonds, the diamond inspires the design.
exquisite designs showcase rare and important diamonds, brought to life through unparalleled craftsmanship with attention to detail. We believe that the diamond is as rare
as the woman who wears it; a sentiment that stems from the fact that our pieces are designed for women by women. At Rahaminov Diamonds, the diamond inspires the design.
For more information, visit www.rahaminov.com.
