Platinum Pairings from Platinum Guild International (PGI-USA) and Refinery29

Harry Kotlar Platinum Three Stone
Engagement Ring With Radiant Cut
Yellow Diamond Surrounded By
Signature Harmonie Pave,

Just in time for those of you who are planning a Holiday Proposal or just looking for that Fabulous piece for an event...Platinum Pairings,” a custom content series that highlights the unique qualities of platinum and its relevance to today’s style trends." 

The Platinum Guild International (PGI-USA) has again partnered with Refinery29, the largest independent fashion and lifestyle website.  The partnership, which launched in 2013, speaks to millennial consumers outside of the bridal space that serves to reach a larger target audience.

Perfect for any special Holiday event, Erica Courtney Platinum And
Diamond Oval Namibian
TourmalineEarrings, 

Within the program, three handpicked R29 bloggers were invited to view a live selection of platinum jewelry and choose pieces that most spoke to their personal style.  The resulting post offers a clear view of each blogger’s distinct taste, telling their story through timeless platinum jewelry picks. 

Bring Platinum into your everyday wear

with Wendy Brandes Platinum Barbed 

Wire Stackable Band,

Intermix's social media coordinator Kristen Lam, blogger Krystal Schlegel, and creative consultant Brynn Elliott Watkins chose their favorite pieces from the Platinum Guild International showroom in Manhattan, and, they share their styling tricks to make these stunners work for the everyday.

View the full piece here: http://www.refinery29.com/platinum-jewelry-wish-list#slide.

The program is also supported by PGI USA’s newest trade advertising campaign which shows seasonal trends in platinum through the Refinery29 “Platinum Pairings” gallery.  The campaign kicked off the week of November 10^th and will run on National Jeweler and JCK online.

About Platinum Guild International (PGI):

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry.

For more information please visit:

PGI-USA’s consumer site: www.preciousplatinum.com

PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum

Style Expert Nina Garcia Comments on the Red Carpet Trends in Platinum

HOLLYWOOD’S BIGGEST STARS WEAR PLATINUM JEWELRY TO

THE 65^TH ANNUAL PRIMETIME EMMY AWARDS

Style Expert Nina Garcia Comments on the Red Carpet Trends

Hollywood’s biggest television stars celebrated their achievements wearing platinum jewelry at the 65^th Annual Primetime Emmy Awards and related parties this evening.

From Michelle Dockery’s ear clips to Julie Bowen’s bracelet, Hollywood’s leading actresses chose to showcase their jewels in naturally white platinum settings that truly enhance the brilliance of diamonds and colored gemstones.  Platinum is the precious metal that never changes color nor fades. It’s the ideal choice for life’s most unforgettable moments.

Style expert Nina Garcia is “loving the clean simplicity of the jewels worn by leading ladies Claire Danes, Julie Bowen and Michelle Dockery tonight. Nothing like setting diamonds in platinum to add that final touch of elegance and femininity!”

Following is a list of stars who celebrated tonight's achievements in PLATINUM:

Sofia Vergara in Platinum jewelry by Lorraine Schwartz

-Platinum, unheated ruby, sapphire, and Columbian emerald earrings  (over 100 carats)

-Platinum and ascher cut diamond ring (21 carats)

-Platinum ring with a Columbian emerald (40 carats), and rose cut diamonds 

*Total platinum look over $7 million dollars

Claire Danes in Platinum jewelry by Neil Lane

-Platinum bracelet with diamonds and emeralds (40 carats), priced at $1 million

-Platinum and diamond stud earrings (5 carats), priced at $150,000

-Platinum ring with an elongated emerald-cut flawless diamond (5 carats), priced at $350,000

Lena Dunham in Platinum jewelry by Neil Lane

-Platinum and diamond stud earrings (4 carats)

Elisabeth Moss in Platinum jewelry by Neil Lane

-2 platinum bracelets with onyx and diamonds

-Platinum and diamond stud earrings

-Platinum and diamond ring

Julie Bowen in Platinum jewelry by Jacob & Co.

-Platinum and diamond earrings

-Platinum and diamond bracelet

Malin Akerman in Platinum jewelry by Neil Lane

-2 platinum bracelet with diamonds and pearls

-Platinum and diamond bracelet 

-Platinum ring with diamonds and pearls

-Platinum and diamond ring

-Platinum and diamond chandelier earrings

Michelle Dockery in Platinum jewelry by Fred Leighton

-Platinum and diamond ear clips from the 1950's

-Platinum ring with ruby and diamonds from the 1950's

-Platinum and diamond pinkie ring from the 1920's

Sarah Paulson in Platinum jewelry by Neil Lane

-Platinum and diamond star earrings

Aubrey Plaza in Platinum jewelry by Neil Lane

-Platinum and diamond knuckle ring

-Platinum and diamond fleur-de-lis ring

-Platinum and diamond drop earrings

Morgan Saylor in Platinum jewelry by Kwiat

-Platinum and diamond bracelet

-Platinum studs with black onyx and white diamonds

-Platinum and diamond ring

Ellen Burstyn in Platinum jewelry by Neil Lane

-Platinum and diamond chandelier earrings

-Platinum and diamond fringe necklace

-Platinum and diamond bracelet

-Platinum and pearl bracelet

Christine Baranski in Platinum jewelry by Fred Leighton

-Platinum and diamond earrings from the 1950's

-Platinum bracelet with diamonds and ruby from the 1950's

-Art Deco platinum ring with aquamarine and diamonds 

Need more celebrity jewelry?  http://celebrityjewel.tumblr.com/

About Platinum Jewelry

Platinum is the ideal choice for red carpet jewelry because it holds diamonds and precious gemstones more securely than any other metal. It is not only the highest quality metal, but its density makes it one of the most durable and enduring precious metals. Platinum is also naturally white, unlike white gold, which means it will not cast any tint onto a diamond or gemstone, allowing the stone's genuine color to sparkle brightly.

PGI & COLIN COWIE PARTNER TO PROMOTE THE ENDURING QUALITIES OF PLATINUM JEWELRY

PLATINUM GUILD INTERNATIONAL PARTNERS WITH WEDDING EVENT PLANNER AND STYLE EXPERT COLIN COWIE ON CAMPAIGN TO PROMOTE THE ENDURING QUALITIES OF PLATINUM JEWELRY

Platinum Guild International USA (PGI-USA) and iconic wedding and event planner, design consultant and television personality Colin Cowie are pleased to announce a new partnership to promote the enduring qualities of platinum jewelry. Naturally white, platinum will never change color or fade, making it the perfect choice for jewelry that symbolizes commitment that will forever stand the test of time.

Within the program, Cowie will illustrate the qualities of platinum as they relate to bridal jewelry through activities including a curated gallery of handpicked platinum jewelry designs, social media engagement, and branded event appearances. Additionally, Mr. Cowie will share his appreciation for platinum jewelry in broadcast interviews and offer commentary on celebrity and everyday bridal style.

“As a major influencer in the bridal realm and an overall style specialist with a strong following, Mr. Cowie is perfectly positioned to speak to todays bridal consumer about platinum,” says PGI-USA’s president Huw Daniel. “He not only understands design, but also recognizes the significance of engagements and weddings in peoples’ lives. As  one of the industry’s most renowned wedding planners, he will show brides and grooms how they can commit to each other with the platinum rings of their dreams, while respecting their budget.”

“I am thrilled to develop this relationship with Platinum Guild International,” says Cowie. “My partnership with platinum jewelry will serve as the perfect adjunct to my commitment to the bridal space. From engagement rings, wedding bands and beautiful fashion jewlery, platinum bridal jewelry is elegant and timeless. I am excited to share my favorite pieces, and demonstrate the value of platinum jewelry that will last a lifetime and more.”

About Platinum Guild International (PGI):

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in the US, China, Japan, India and London, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit

PGI-USA’s consumer site: www.preciousplatinum.com

PGI-USA’s press site: www.pgi-press.com

PGI-USA’s Facebook page: www.facebook.com/jewelryplatinum

MARTHA STEWART WEDDINGS PLATINUM FAN’S FAVORITES!

PLATINUM FAN’S FAVORITES

MARTHA STEWART WEDDINGS' FANS CHOICES 

IN PLATINUM JEWELRY UNVEILED

The public has spoken and the results are in for the Martha Stewart Weddings Fan Favorites contest.  Fans of the newly re-launched Platinum Jewelry Facebook page  were invited to vote for their favorite platinum pieces by “liking” their preferences from a gallery of over 80 designs.  

40 designs were chosen and are currently housed in a stunning slideshow on the Martha Stewart Weddings website with an icon designating them “Platinum Fan Favorites.”  Some of the winning brands in the MSW jewelry gallery include: Danhov, Tacori, Erica Courtney (picture left), Novell, James Allen, Claude Thibaudeau, Mark Schneider, Chad Allison (picture right) and Designs by Vatché. 

 

This contest is just one of PGI’s latest marketing initiatives to bring millennial consumers a fun and interactive jewelry experience via the media platforms they spend the most time on. The hands-on nature of such a contest allows consumers to forge a stronger connection to platinum jewelry designs while learning more about the special characteristics of platinum.

“Our research shows that the platinum customer is more digitally savvy providing the industry many opportunities to engage with them even before they arrive in store.  This kind of promotion serves to expose them to the latest designs in platinum and gives them a better understanding of what sets platinum apart from all other metals” Huw Daniel, President PGI USA says.

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

SOCIAL MEDIA MARKETING REACHES MILLENNIALS;

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

FOR PLATINUM JEWELRY FACEBOOK CONTEST 

Erik Stewart Jewelry platinum, sapphire, and diamond ring.
A modern adaptation of an Elizabethan collar 

NEW YORK, NY — Reaching today’s most technologically savvy audience is about two things: originality and engagement. This new generation of consumer is called the millennials and they are quite literally always “connected” through the internet and social media, so the objective is to reach them in their environment. 

As this area of the marketing landscape expands, Platinum Guild International-USA is developing new programs to bring millennials a fun and interactive jewelry experience.  

Launches have included the “Platinum Promise” Application where fans of Platinum Jewelry were encouraged to virtually engrave special promises to loved ones on platinum bands and, most recently, a current Facebook promotion with Martha Stewart Weddings.  

Pioneer Gems platinum cufflinks featuring moonstones
accented with sapphires and diamonds 

Fans are invited to choose favorites from a photo gallery of over 80 designs and those with the most “likes” when voting closes on July 16^th will be housed on Martha Stewarts Weddings’ website under “Martha Stewart Weddings Fan Favorites”.  

The experience allows consumers to directly influence which designs are showcased, offering a personal connection to a selection of unique platinum jewelry designs.   Users can vote on PGI’s recently re-launched facebook page www.facebook.com/jewelryplatinum. 

...and while you are thinking about it, why not stop by the Gallery and VOTE your favorite up!

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com

#JewelWKLV - Platinum Innovation Awards

PGI-USA Announces 

The Platinum Innovation Awards

Just before I got in the car to drive home yesterday I went to one last event...The presentation of the winners of the Platinum Innovation Awards were announced at a special press conference at JCK Las Vegas.

This year two awards were given in 7 categories - one was chosen at an Editors event that included editorial staff from all of the respected Jewelry and Fashion Publications, Blogs and Organizations. 

Alishan's case showing the "Text to Vote" reminders

The second was chosen from the show floor at JCK Las Vegas by the Buyers attending.  In a voting system much like Dancing With The Stars, various pieces throughout the show were marked with labels that instructed shoppers to text an identifying number to the PGI phonebank where the votes were tallied and announced Sunday night.

The event was beautiful - the models stunning and the winning jewels spectacular!!!

The room buzzed with the excitement of Press, Designers and Industry leaders present.  I caught a few shots of the winning pieces from the announcement event and will share them with you - professional shots will be coming soon.

Here are the details from the Platinum Guild International (PGI)...

PGI-USA announces the winners of the 3rd annual JCK 2012 Platinum Innovation Awards. Winners were chosen in 7 different design categories. An “Editor’s Choice” and “Buyer’s Choice” were chosen in each design category, as well as “Best in Show” Award which was selected as a culmination of all votes.

 The winners in each category are:

Platinum Engagement Ring

· Editor’s Choice: Uneek Fine Jewelry Platinum and Diamond Engagement Ring-
MSRP $336,452

· Buyer’s Choice: Lieberfarb Platinum and Diamond Engagement Ring-MSRP $3207

Entry Platinum Engagement Ring (semi-mounts under $2500 retail)

· Editor’s Choice: Alishan Platinum and Diamond Semi-Mount Engagement Ring- MSRP $2490

· Buyer’s Choice: Designs by Vatche Signature Engagement Ring-MSRP $2400

Platinum Wedding Band
· Editor’s Choice: A. Jaffe Platinum Twisted Eternity Band-MSRP $3180

· Buyer’s Choice: Omi Prive Platinum Diamond and Sapphire Eternity Band- MSRP $12,500

Platinum Men’s Jewelry

· Editor’s Choice: Pioneer Gems Platinum Moonstone, Sapphire and Diamond Cufflinks-MSRP $45000

(photo above - Designer with Model wearing cuff links)

· Buyer’s Choice: Novell Platinum and Black Diamond Ring-MSRP $5435

Entry Platinum Fashion Jewelry (under $3500 retail)
· Editor’s Choice: Simon G Platinum and Diamond Pendant-MSRP $2750

· Buyer’s Choice: Mercury Ring Platinum and Diamond Earrings- MSRP $2500

Platinum Red Carpet Jewelry
· Editor’s Choice: Oscar Heyman Platinum, Opal, Emerald Bead and Diamond Necklace-
MSRP $200,000

· Buyer’s Choice: Erik Stewart Platinum, Diamond and Sapphire Ring-MSRP $16,500

Platinum and Colored Gemstone Jewelry

· Editor’s Choice: Goshwara Platinum and Emerald Bead Flower Earrings- Price upon request


· Buyer’s Choice: Stuller Platinum, Sapphire and Diamond Ring-MSRP $3446

This ring will forever change the picture in your mind when you hear the name Stuller - the most amazing color of Sapphire in a simply elegant design!  

Best in Show

· Designs by Vatche Signature Engagement Ring

PGI-USA awarded each winner with a prize package valued at approximately $50,000.

* Click on photos to enlarge

Platinum Guild International:

Platinum Guild International (PGI) is an organization dedicated to inspiring a passion for platinum that ensures it is the precious jewelry of choice. We supply information, practical advice and expertise to help jewelry buyers make informed and inspired decisions. We also offer the jewelry trade specialist knowledge and resources, with the aim of providing customers a high level of help and advice in store. 

Celebrity Jewel: April Wrap Up!

Scarlett Johansson sparkled in PLATINUM jewelry by Van Cleef & Arpels at the Los Angeles premiere of "The Avengers" on April 11th:

Scarlett selected a pair of platinum and round diamond stud earrings (1.5 carats each).

photo credit: Harry Winston

Leighton Meester sparkled in PLATINUM jewelry by Harry Winston at the "Grand Opening of Harry Winston's Shanghai Pavilion, the largest Harry Winston salon in the world" on April 27th:

-Platinum and diamond cluster bracelet

-Diamond River earrings set in platinum

-Platinum and diamond Feather ring

-Platinum and diamond Straight Line necklace
Platinum is popular with celebrities since it holds diamonds and colored gemstones most securely, and makes them sparkle.

To download the latest platinum jewelry designs and press materials, visit www.pgi-press.com 

Source:  Platinum Guild International

Stunning Platinum Designs at Baselworld

Baselworld 2012 was the scene for the 3rd Platinum Design Awards competition held by Platinum Guild International. Naturally white and highly durable, the most intricate of jewelry designs captured in unchanging platinum will retain their beauty for generations. The world’s greatest jewelry designers have always preferred working with platinum – as was evident in the wonderful platinum pieces entered into the Awards. 52 stunning platinum jewelry designs were displayed at the 26 participating manufacturer’s booths, and were judged by 50 international journalists visiting the show.

There were four platinum categories to enter: Men's jewelry, Bridal jewelry (most commercially appealing), Bridal jewelry (most innovative design) and Trends. Each journalist voted for the piece that, in their opinion, was the best in each category. The votes were counted and the winners were announced at a cocktail party held on Saturday evening and presented with their awards by James Courage, CEO of Platinum Guild International.

The winning pieces were: 

Bridal Jewelry (innovative design):

1^st place to “French Kiss” by Philippe Tournaire

2^nd place to “Ensemble” collection  by Matthia’s & Claire

3^rd place to “Flow” by Domino

Bridal Jewelry (commercially appealing design):

1^st place to “Ensemble” collection by Matthia’s & Claire

2^nd place to “Corona” by Gerstner

3^rd place to “Platinum tri-set” by Meister

Trends:

1st place: to “Punti di Vista” by Bonato Milano 1960

2^nd place: to “Platinum bangle” by Heinz Mayer

3^rd place to “Vendetta Divina” by Gebrüder Schaffrath

Men's Jewelry:

1^st place to “Kerouac” by Roberto Demeglio

2^nd place to “Control” by TTF

3^rd place to “Crocodile” by Paolo Piovan

Platinum Guild International
Platinum Guild International is funded by leading platinum producers and refiners. Founded in 1975, we have been providing sales support and training to all levels of the jewelry trade for almost 30 years. In addition to our headquarters in London, we have offices in each of the world's major jewelry markets - China, Germany, Italy, India, Japan and the USA. 

Platinum and Colored Gems ROCKED the Red Carpet!

Los Angeles, CA (February 26, 2012) – Hollywood’s most important night of the year is forever captured in memory and this year’s Oscar hopefuls and VIPs reflected the timelessness of the event with their choice of jewelry.  Platinum, the precious metal that never changes color nor fades, ruled the red carpet at the 2012 Academy Awards. 


From Natalie Portman and Cameron Diaz’s diamond necklaces, to Angelina Jolie and Jennifer Lopez’s drop earrings, Hollywood’s leading actresses chose to showcase their jewels in naturally white platinum settings that truly enhance the brilliance of diamonds and colored gemstones.  Last night at the "84th Annual Academy Awards" in Los Angeles, Platinum was the ideal choice for life’s most unforgettable moments.

Following is a list of stars that celebrated tonight's achievements in PLATINUM:

Jennifer Lopez

-Platinum and diamond earrings by Lorraine Schwartz

-Platinum and diamond rings by Lorraine Schwartz

Cameron Diaz

-Platinum and emerald-cut diamond necklace by Tiffany &  Co.

-Platinum and bezel-set diamond stud earrings by Tiffany & Co.

-Platinum and round diamond Dome ring by Tiffany & Co.

Kate Hudson (Vanity Fair party)

-Platinum and wide diamond Zig Zag bracelet by Tiffany &  Co.

-Platinum and wide round diamond bracelet by Tiffany &  Co.

-Platinum and round diamond stud earrings (6.12 carats) by Tiffany &  Co.

Rooney Mara

-Platinum and diamond ring with a miniature portrait circa 1910 by Fred Leighton

 Penelope Cruz

-Platinum and pear-shape diamond necklace (56 carats) by Chopard

-Platinum and diamond cluster earrings (15 carats) by Chopard

-Platinum and fancy-shape diamond line bracelet (43 carats) by Chopard

Nina Dobrev (Elton John party)

-Platinum and diamond cluster earrings (13 carats) by Chopard

-Platinum and diamond cuff (18 carats) by Chopard

Brooklyn Decker (Elton John party)

-Platinum and pear-shape diamond drop earrings (9 carats) set in a 

pave diamond frame by Chopard

-Platinum and oval-shape diamond line bracelet (35 carats) by Chopard

Missi Pyle

-Platinum and pear-shaped diamond chandelier earrings (16 carats) by Chopard

-Platinum and fancy-shaped diamond necklace featuring over 80 white diamonds (34 carats) by Chopard

-Platinum and five-row diamond ring (9 carats) by Chopard.

Natalie Portman
at Award Show
-Platinum and diamond v-shaped cluster necklace by Harry Winston

-Platinum and oval diamond drop earrings (5.76 carats each) by Harry Winston


at After Parties

-Platinum and diamond drop earrings by Harry Winston

-3 platinum and diamond bracelets by Harry Winston

-Platinum and pear shaped diamond cluster ring by Harry Winston

Shailene Woodley

-Platinum and diamond wire drop earrings by Harry Winston

Rosie Huntington-Whiteley (Vanity Fair party)

-Platinum and diamond bezel set drop earrings by Harry Winston

-Platinum and diamond bezel set chain bracelet by Harry Winston

-Platinum and diamond line bracelet by Harry Winston

Olivia Munn (Vanity Fair party)

-Platinum stud earrings on a wire with pink and white diamonds by Harry Winston

-Platinum and diamond sunflower bracelet by Harry Winston


Tina Fey

-Platinum earrings with sixteen oval cut blue sapphires (47.36 carats) and sixteen mixed shape emeralds (2.94 carats) by Bulgari

-Platinum ring with sapphire (15.10 carats), emeralds (3.60 carats), and baguette diamonds (0.66 carats) by Bulgari


Angelina Jolie

-Platinum and cushion-cut diamond drop earrings (20 carats) by Neil Lane

-Platinum and cushion-cut diamond ring (15 carats) by Neil Lane

-Pair of platinum and diamond pins worn on the back of her waist (25 carats) by Neil Lane

Octavia Spencer

-Platinum and diamond briolette chandelier earrings (20 carats) by Neil Lane

-Platinum and diamond cocktail ring by Neil Lane

Kristen Wiig

-Two wide platinum and diamond bracelets by Neil Lane

-Platinum ring with diamonds, emerald and ruby by Neil Lane

-Platinum and diamond eternity bands by Neil Lane

-Platinum and diamond chandelier earrings by Neil Lane

Maya Rudolph

-Platinum and diamond bracelets by Neil Lane

-Platinum and diamond cluster earrings by Neil Lane

-Platinum and diamond cocktail ring by Neil Lane

About Platinum Jewelry
Platinum is the ideal choice for red carpet jewelry because it holds diamonds and precious gemstones more securely than any other metal. It is not only the highest quality metal, but its density makes it one of the most durable and enduring precious metals. Platinum is also naturally white, unlike white gold, which means it will not cast any tint onto a diamond or gemstone, allowing the stone's genuine color to sparkle brightly.    more at:  http://www.preciousplatinum.com