Give Mom a Gift With Real Meaning...Lady Bovet's "Flowers or Life"

from a Press Release

THE LADY #BOVET FLOWER OF LIFE:  A MEANINGFUL WAY TO SHOW MOM YOU THINK ABOUT HER EVERY MINUTE...  #WatchesToWatch

The gift of the Lady BOVET Flower of Life timepiece befits a woman who cherishes the artistry, craft, and technical prowess of traditional watchmaking and can appreciate the signs of true luxury. By special request, the BOVET’s artisans can employ their talents to create a unique piece featuring exquisite hand-engraving, gem-setting, or miniature painting that is significant to the gift recipient - making the Lady BOVET Flower of Life a meaningful and outstanding Mother’s Day gift.

A gift that presents three options in one, the Flower of Life may be enjoyed as a traditional wristwatch, as an elegant table clock, or as a fascinating pendant. The bold 39 mm case presents two beguiling faces, which can be viewed with a simple conversion via the Amadeo system. The first face invites the beholder to admire a feminine expression of the specific architecture and technical nature of the Virtuoso II, whose various bridges present voluptuous shapes with concentric curves in a harmonious balance of symmetry and grace. 

The power-reserve indicator appears located at 10 o’clock. A quick and easy maneuver enables the timepiece to be worn on the reverse, revealing an entirely different face. A classic dial displaying the hours and minutes graces the second side of this timepiece, featuring either a hand-gilded flower of life engraved on mother-of-pearl or the same motif in grand feu enamel. The flower of life is a universal symbol of balance and vitality found in many civilizations.

The Flower of Life Collection Represents #Bovet's Charitable Work...
The Flower of Life motif perfectly represents the charity work that has united BOVET and the Artists for Peace and Justice (APJ) association since 2012. APJ brings together notable figures from the film, music and art industries to support education to children and adults in Haiti. In addition to BOVET’s annual contribution to the cause, 10% of the value of every Lady BOVET Fleur de Vie timepiece sold will be donated to the association and to the children of Haiti, making the gift of Lady BOVET a meaningful expression of love to mark the occasion of Mother’s Day.

About BOVET:BOVET 1822 is a Swiss Manufacturer of luxury timepieces whose origins date back to 1822, the year in which Edouard Bovet founded their workshop in the picturesque Val-de-Travers region of Switzerland. BOVET is renowned for its pocket watches manufactured for the Chinese market in the 19th century. Today, under the guidance and ownership of Pascal Raffy, a visionary with a passion for Haute Horlogerie, BOVET is thriving, manufacturing unique timepieces distinguished by their pocket watch inspired form. From extraordinary complications such as tourbillons and minute repeaters, to rare artisanal crafts such as enamel painting and fleurisanne engraving, each BOVET timepiece is brought to life under the practiced hand of a BOVET master watchmaker. With a highly limited production annually, BOVET seeks to preserve and cultivate the art and craft of traditional watchmaking, while delighting connoisseurs and collectors.

For additional information please visit:www.bovet.com

Academy Awards of the Gem & Jewelry Industries, AGTA Spectrum Awards™, Move To Summer 2016.

This year in Tucson, the American Gem Trade Association (AGTA) announced that the prestigious annual design competition, the AGTA Spectrum Awards™ (often referred to as the Academy Awards of the Gem & Jewelry Industries), would be moving to Summer 2016.

Deadlines for entries will be June 17, 2016, with the New York drop-off taking place on June 28, 2016.

“The Spectrum Awards are one of our biggest promotional efforts and we are always looking for ways to increase participation and to make participating even more beneficial to the entrant,” stated Douglas K. Hucker, AGTA CEO. “We felt if we changed the dates to summer, this would be better for the designers and manufacturers, because it wouldn’t remove their inventory during the holiday selling season. And, what better publicity during that time, than to promote a Spectrum Award winning piece!”




In its 33rd year, the AGTA Spectrum Awards™ is the world’s premier colored gemstone and pearl jewelry design competition with categories in Evening Wear, Bridal Wear sponsored by The Knot, Business Day Wear, Classical Wear and Men’s Wear. AGTA Spectrum Awards™ also feature the Platinum Honors™ sponsored by Platinum Guild International and the newest category, the Savor Silver Awards™ sponsored by the Silver Promotion Service. The AGTA Cutting Edge Awards™ honor loose colored gemstones in everything from Classic Gemstones to one-of-a-kind Carvings, Pairs and Suites to amazing Objects of Art. The competition is open to U.S. and Canadian designers and cutters.

To enter:   http://www.agta.org/awards/entry.html

INSTA-CREATIVE "SOCIAL" STYLE TAKES ALOR’S NEW AD CAMPAIGN TO A NEW LEVEL

 via Press Release

ALOR’S NEW CAMPAIGN TAKES INSTA-CREATIVE TO THE NEXT LEVEL

Southern California-based ALOR, the largest global creator of luxury cable jewelry, debutted a national ad campaign this spring, entirely of their own design. In a major departure from past campaigns which featured familiar faces from the world of modeling, ALOR has chosen a new star for this campaign: their own cable jewelry.

Shot solely on premise at ALOR’s La Jolla, California studio, the campaign imagery features several looks styled by the brand’s in-house marketers and merchandisers. 

The shots are close-up and focused on product—a mix of fashion-forward cable designs and new diamond bar styles are featured. Versatility is shown in the myriad of ways the product can be worn; stacked rings, mix and match styles, two-tone or monochrome assemblies, and layered diamond bar pendants. The real life, Instagram-style campaign is ALOR’s response to an increasingly youthful, dialed-in, and modern consumer. 

ALOR’s president, Ori Zemer, explained “The impetus for this style of ‘of the moment’ creative direction is to deliver something desirable to our consumers, something that will appeal to their sensibilities and interests, which, in our social media-driven culture, seems to be a focus on real lifestyle and insta-ready looks. In taking the campaign in-house, it allows us to showcase the product as we have designed it to be worn, ensuring the pieces are the star of each image.” 

The campaign will debut across various media platforms, with a major increase in spending on digital advertising, specifically supporting social media.

ABOUT ALOR: ALOR is a modern fine fashion jewelry and watch brand specializing in 18k gold luxury cable designs and Swiss Made timepieces. The ALOR collections combine casual simplicity with refined elegance for a product that can be worn day and night, by women of all ages and stylistic sensibilities. Based in San Diego, California, ALOR was founded by designer Jack Zemer and his wife Sandy Zemer in 1979. The Zemers’ goal was to create an artful fusion of timeless yet modern pieces that feature sensual, fluid construction and are above all, wearable. The collection is designed in Southern California and featured in a growing global distribution network including Nordstrom and Holt Renfrew. For more information, visit www.ALOR.com.