The Jewelry Designer Business
Event of the Year!
designerDAY 2011
Monday, March 14th, 2011
NY Hilton Hotel, 1335 Avenue of Americas
between 53 & 54 St., NYC
Beekman Parlor, 2nd floor
9:00 am - 6:30 pm
9:00 am - 6:30 pm
designerDAY 2011: The Full Day Business Conference for Jewelry Designers is the only business-centric education specifically designed forfine jewelry designers who run their own business.
We have gathered a host of experts who can help you make a significant difference in your business. Each session is custom designed for YOU -- they have thought through their individual disciplines to offer uniquely tailored advice. These are some of the best minds in our industry and they've come together to help you raise your own bar and add more profit, knowledge and ease to your business practices.
We are concurrent with the MJSA Expo so your trip into NYC is doubly useful.
Check out their website to see their full agenda and exhibitor list.
Spend the day with us and take your business to a higher level.
Spend the day with us and take your business to a higher level.
Can you afford to miss it? Check out our great lineup:
#1: Plain English Technology Overview: Improve Your Business Productivity & Competitiveness
with Andrea Hill, StrategyWerx
The Cloud? CRM? Inventory and Manufacturing Control? POS? Integrating your website with business operations? Technology doesn't have to be complicated -- but most experts make it sound that way. Come join Andrea Hill as she applies her formidable skill in making complex business subjects easy to understand to the world of business technology. Andrea is the secret weapon companies of all sizes use to increase their bottom line with expertise rarely found in one person. She has CEO, CFO and CMO level qualifications along with a passion for small businesses. After serving as a CEO for 16 years (including Rio Grande) she left corporate life to help entrepreneurs succeed. This session will teach you how to use technology to build your business.
The Cloud? CRM? Inventory and Manufacturing Control? POS? Integrating your website with business operations? Technology doesn't have to be complicated -- but most experts make it sound that way. Come join Andrea Hill as she applies her formidable skill in making complex business subjects easy to understand to the world of business technology. Andrea is the secret weapon companies of all sizes use to increase their bottom line with expertise rarely found in one person. She has CEO, CFO and CMO level qualifications along with a passion for small businesses. After serving as a CEO for 16 years (including Rio Grande) she left corporate life to help entrepreneurs succeed. This session will teach you how to use technology to build your business.
#2: Thrive Online: Building a Web Presence that Really Grows Your Business
with Wendy Culpepper, Chief Strategist, Spice Marketing
Wendy is a brilliant online strategist who has the unique ability to see just what you need online to sell more jewelry, because she's been there. She fell in love with jewelrymaking during college and left her budding digital career to focus on it. But the internet remained an important focus of her business and she has finally returned to her first love full time now. She has the skills to help you break through the clutter to focus on just the online tools and techniques a designer business needs. She can explain it in a way you can hear it, too. So let her teach you why you NEED a good online presence and what you should and shouldn't do with your website to grow your business. She'll cover why a good web presence is important, what your site should and shouldn't offer, how to add e-tail (or not!) and how to know if your site, your blog and whatever else your using is actually working for you.
Wendy is a brilliant online strategist who has the unique ability to see just what you need online to sell more jewelry, because she's been there. She fell in love with jewelrymaking during college and left her budding digital career to focus on it. But the internet remained an important focus of her business and she has finally returned to her first love full time now. She has the skills to help you break through the clutter to focus on just the online tools and techniques a designer business needs. She can explain it in a way you can hear it, too. So let her teach you why you NEED a good online presence and what you should and shouldn't do with your website to grow your business. She'll cover why a good web presence is important, what your site should and shouldn't offer, how to add e-tail (or not!) and how to know if your site, your blog and whatever else your using is actually working for you.
#3: How to Communicate Your Vision, Passion and Salesmanship via Video - in 30 Easy Minutes
#4: Legal Woes & How to Avoid Them: From Non-disclosure Agreements to Copyright Protection
with Michael Schechter, Digital Marketing Director, Honora
Michael is a digital media leader in the jewelry industry -- he has tried almost every tool and technique to raise his company's exposure via social marketing. Thanks to Honora.tv consumers and retail partners can learn more about freshwater pearls and get to the know the business as well as the products. Whether it's training videos, studio visits, video blogs or even digital trunk shows, you can make your own video's in-house and share them with the world. Michael will break it down for you and let you know what you'd need and how easy it is to do.
Michael is a digital media leader in the jewelry industry -- he has tried almost every tool and technique to raise his company's exposure via social marketing. Thanks to Honora.tv consumers and retail partners can learn more about freshwater pearls and get to the know the business as well as the products. Whether it's training videos, studio visits, video blogs or even digital trunk shows, you can make your own video's in-house and share them with the world. Michael will break it down for you and let you know what you'd need and how easy it is to do.
#4: Legal Woes & How to Avoid Them: From Non-disclosure Agreements to Copyright Protection
with Jordan S. Paul, Robins, Kaplan, Miller & Ciresi L.L.P.
Jordan specializes in intellectual property rights and will feature copyright and trademark protection in his session. He will also touch upon many of the legal aspects of your business from contracts needed with sales reps, consultants, employees to potential customers. He will be able to answer your questions onsite and you can even email us ahead of time with your specific concerns (send questions to cindy@jewelersource.com.
Jordan specializes in intellectual property rights and will feature copyright and trademark protection in his session. He will also touch upon many of the legal aspects of your business from contracts needed with sales reps, consultants, employees to potential customers. He will be able to answer your questions onsite and you can even email us ahead of time with your specific concerns (send questions to cindy@jewelersource.com.
ready to join us? click to register
$199 per ticket / $179 if purchased before 3/1
and our Inner Circle members save even more!
but wait ... there's more!
with Kate Peterson, Performance Concepts
Kate has spent her entire career creating training and sales programs for jewelry retailers. For the past several years she has expanded her services to include jewelry manufacturers, too. She has logged in more hours behind jewelry showcases than some retailers and now has turned that knowledge into something YOU can really use -- she knows how you need to sell to retailers to gain their trust in you and your designs. She will walk you through the Designer Sales Process and teach you how to sell better and be a better vendor to today's jewelry retailers. We'll learn and practice new skills and Kate will give us live demonstrations of effective sales conversations.
Kate has spent her entire career creating training and sales programs for jewelry retailers. For the past several years she has expanded her services to include jewelry manufacturers, too. She has logged in more hours behind jewelry showcases than some retailers and now has turned that knowledge into something YOU can really use -- she knows how you need to sell to retailers to gain their trust in you and your designs. She will walk you through the Designer Sales Process and teach you how to sell better and be a better vendor to today's jewelry retailers. We'll learn and practice new skills and Kate will give us live demonstrations of effective sales conversations.
#6: Finding Creative Publicity Opportunities to Entice Shoppers Panel Moderated by Shaye Strager, StudioPR and featuring designer Alex Woo and others TBA
There are so many ways to promote your jewelry these days -- traditional press releases that garner you a photo credit in a magazine are so last decade! Now you have many chances to partner with magazines, websites, stores and TV/movie productions to gain audience share. Shaye Strager does wonders for her clients and is always up on the latest tools. She'll talk about what's hot now in publicity "Gets" and interview our panelists on their successes, as well. Alex Woo has built a massive press book by her own efforts and she'll share her best tips, too.
There are so many ways to promote your jewelry these days -- traditional press releases that garner you a photo credit in a magazine are so last decade! Now you have many chances to partner with magazines, websites, stores and TV/movie productions to gain audience share. Shaye Strager does wonders for her clients and is always up on the latest tools. She'll talk about what's hot now in publicity "Gets" and interview our panelists on their successes, as well. Alex Woo has built a massive press book by her own efforts and she'll share her best tips, too.
Meet us at the MJSA EXPO the next day!
If you need a hotel room you can check out the discount room block from MJSA (http://mjsa.org/events/mjsa_expo_new_york/hotel_information).
9:30 a.m. to 12:30 p.m.
"It Takes Two Tuesday": One-on-One Sessions with the Experts
This is your chance to get specific questions answered by experts on marketing, public relations, strategic planning, and other key areas vital to success. Experts include Andrea Hill, president of StrategyWerx; Cindy Edelstein, president of the Jeweler's Resource Bureau; Eugene Brill, marketing manager of Rio Grande; and Chris Ploof of Chris Ploof Studios and the Palladium Alliance International.
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