Royal Asscher - Banking On Japan!

Bravo to Royal Asscher - as companies are looking to get out of Japan and a failing economy - Royal Asscher is banking on the Japanese culture and the country's historic ability to come back in a big way, with it's first flagship store in Asia!!!!
From Royal Asscher's Press Release:

The Asscher family is proud  to announce that in cooperation with its Japanese partner Nagahori Corporation, Royal Asscher opened its first flagship store in Japan on Friday, July 15, 2011. The store is located on the famous Ginza Street in the center of  Tokyo and represents the company’s first flagship store in Asia.

Royal Asscher’s unique heritage and history along with its passion for ethical and socially responsible behavior dates back to 1854. This enduring legacy, facilitated by the company’s devotion to bring beautiful, coveted jewelry to markets across the globe has led them to this momentous occasion. It will be followed by the opening of flagship stores in the People’s Republic of China.

Edward Asscher, President of the company said when opening the store, “The Asscher family is proud to open its first flagship store in Tokyo. It shows our total commitment to Japan in these difficult times. We have great respect for the solidarity and vigor the Japanese people have shown to rebuild and overcome their predicament. We are thrilled to continue building our relationship and being part of the most memorable moments of people lives”.

"We have great respect for the solidarity and vigor the Japanese people have shown to rebuild and overcome their predicament. "   Edward Asscher of Royal Asscher

Situated in a prime location, in the heart of the luxury shopping area, and in the company of other reputable stores such as LVMH, Bulgari and Chanel, the opening of the Ginza store is a remarkable achievement not only for Royal Asscher as a company but also because it is the first Dutch store on the Ginza.

The interior of the modern store is decorated in white contrasting with Royal Asscher’s signature blue and showcases a wide variety of Royal Asscher diamond engagement rings and jewelry. In commemoration of the opening of the store, a Royal Asscher diamond tiara has been created containing a total of 10 carats of diamonds set in platinum and worth US$385,000. The tiara will be loaned as a special treat to brides who purchase a Royal Asscher engagement ring in the Ginza store, thus giving them the opportunity to enjoy the true brilliance of a Royal Asscher diamond on their head as well as on their finger.

ABOUT ROYAL ASSCHER DIAMONDS

Founded in 1854, Royal Asscher Diamond Company is run by The Asscher Family. The Asscher Family dynasty to this day continues to have an influence on the diamond industry. Joseph Asscher, at the request of King Edward VII, cut the largest diamond ever found, the famous 3,105-carat Cullinan diamond. 

Royal Asscher has also made its mark by refusing to work with conflict diamonds that originate from war torn countries that are unethically sourced and sold to fund warfare and civil destruction. Royal Asscher only sources diamonds from nations that are fully compliant with the Kimberly Process, an international diamond industry initiative to stop the flow of conflict diamonds. One of the company’s founding fathers, Edward Asscher was one of the forefathers of this initiative, Royal Asscher requires that all of its diamonds are labeled by the government at the origination point and securely sealed during transportation.

Royal Asscher created their own signature patented cut in 2001, which has 74 facets, that’s 16 more than the traditional cut diamond.  It is based on their original Asscher cut dated 1902. The innovation and skill level of Royal Asscher has been passed down from generation to generation. Now on its 4th generation owners the companies still upholds their reputation for excellence.