GIA Launches 4Cs iPad App in Simplified Chinese

GIA Launches 4Cs iPad App in Simplified Chinese

Interactive diamond tool for consumers, retailers

CARLSBAD, Calif. – Jan. 5, 2012 – GIA (Gemological Institute of America) has announced that its 4Cs iPad application (app) for consumers and retailers is now available in Simplified Chinese. The free app is designed to educate and engage consumers on the 4Cs (Color, Clarity, Cut and Carat weight) of diamond quality through video and interactive tools.

“By creating the 4Cs iPad app in Simplified Chinese, we reach a significant demographic for gems and jewelry,” said Kathryn Kimmel, GIA vice president and chief marketing officer. “As a global organization dedicated to ensuring the public trust in gemstones, it is imperative to educate as many consumers as possible, and using the latest technology is a great way to do it.”

App users can explore how diamond color changes across the GIA D-to-Z Color Scale, typical inclusions and blemishes at various points in the GIA Clarity Scale, a diamond’s anatomy, how various parameters influence a diamond’s cut grade, how a diamond’s size changes by carat weight, and a GIA Grading Report Anatomy. The app also features direct access to GIA Report Check, a secure online database of GIA grading reports, and the special consumer feature, “My Diamond Wish List.”

The consumer version of the app is downloadable for free on iTunes. A retailer version, designed for use at point of sale, is also downloadable for free from GIA’s retailer support site www.retailer.gia.edu.

About GIA

An independent nonprofit organization, GIA (Gemological Institute of America) is recognized as the world's foremost authority in gemology. Established in 1931, GIA has translated its expert knowledge into the most respected gemological education available. Early in the 1950s, GIA invented the famous 4Cs of Color, Clarity, Cut and Carat weight. In 1953, the Institute created the International Diamond Grading System™, which, today, is recognized by virtually every professional jeweler in the world.

Through research, education, gemological laboratory services, and instrument development, the Institute is dedicated to ensuring the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism. GIA can be found on the web at www.gia.edu.