Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.
Held at the Corinthia Hotel in London, the awards recognized luxury brands for achieving excellence in 2011 throughout various categories. The awards consisted of 11 newly-designed categories including best designer, breakthrough brand and men’s and women’s brand of the year.
“All the winners are authentic in what they do, there’s nothing fluffy,” said Kate Patrick, editor for Luxury Briefing, London.
“It’s about deciding what you stand for and seeing that through with immaculate attention to detail, hard work, craftsmanship [and] putting your values at the very heart of what you do,” she said. “Sophisticated luxury customers know the difference between authenticity and marketing fluff.”
Several Awards were handed out...including Corporate Responsibility, Sustainability and more...for the Full Story:
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