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Monday, April 30, 2012

Gems & Gemology Goes Digital...

Gems & Gemology Turns a New Digital Page

GIA’s quarterly journal available free on iPad

The Spring 2012 issue of G&G is now available on iPad. Image © GIA. 
CARLSBAD, Calif., – April 24, 2012 – All of the peer-reviewed research on diamonds, colored stones and pearls presented in Gems & Gemology (G&G), the leading journal in its field,  is now available on the iPad. The new G&G app complements GIA’s (Gemological Institute of America) award-winning quarterly journal with enhanced digital content and is downloadable for free on iTunes.
The launch of this digital version makes G&G’s research accessible to a broader audience and more appealing to scientists eager to publish their own research findings. In addition to the latest gemological information, the app is enriched with exclusive content including gem-related videos and interviews with industry experts.
“Research on peer-reviewed journals shows that those available electronically have the potential to significantly increase their impact,” said Donna Baker, president and CEO of GIA. “By reaching a broader readership, we can have a greater influence on the field of gemology.”
The Spring 2012 issue is the first G&G available on the app and features articles and digital content on a recently discovered emerald deposit in northern Brazil and a review of properties and durability of a recent diamond imitation, coated colorless cubic zirconia. It also includes coverage of this year’s Tucson shows and the results of the Dr. Edward J. Gübelin Most Valuable Article Awards, as well as the G&G Challenge quiz which gives readers a chance to test their gemological knowledge.
“The interactive and intuitive nature of this app, combined with its portability, makes keeping up with gemology fun and easy,” said Jan Iverson, editor-in-chief of G&G. “The print issue will remain, so the iPad app is really an extension of our educational outreach.”
G&G will continue to offer a print edition; subscriptions are now available. A free desktop version is planned for release later this year.
For more information about G&G, visit the GIA website or contact customer service at 800-421-7250 ext. 7306.  

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