Google+ The Daily Jewel: Bohemme - Spanish Jewelry Line to Expand Into North American Market


Monday, December 30, 2013

Bohemme - Spanish Jewelry Line to Expand Into North American Market

Mark Gurdus Appointed as President of BOHEMME North America and Luxury Brand Group Retained

Spanish jewelry company, BOHEMME, is pleased to announce expansion into the North American markets and the appointment of Mark Gurdus as the President of BOHEMME North America, which took effect on November 4. 

In addition, BOHEMME North America has retained Southern California-based brand communications and public relations agency, Luxury Brand Group (LBG). LBG will provide public relations, celebrity placement, brand development and digital marketing services.

BOHEMME is based and manufactured in Cordoba, Spain and was founded in 2010 by Spanish designer, Antonio Espaliu. The brand has embarked on an international venture by opening retail stores throughout Europe, Canada, USA, the Caribbean Area, Latin America, UAE (Dubai), Russia, Ukraine, Kazakhstan, Turkey, Malta and South Africa, and plans to continue expanding globally. BOHEMME has appointed Mark Gurdus to head the North American operations.

Mark Gurdus brings over 25 years of experience in both the fine jewelry and luxury watch industries, previously serving as the Vice President of Sales for five years at Jorg Gray 
Timepieces, a watch company based in Southern California. Prior to Jorg Gray Timepieces, Gurdus was the Vice President of Sales for over a decade at Oris Swiss Made Watches based in Basel, Switzerland. Gurdus attended University of Memphis, and resides in Rancho Santa Margarita, California with his wife. He has two adult children. 

“I am excited to spearhead the expansion of BOHEMME in the North American markets,” states, Mark Gurdus. “With Luxury Brand Group’s proven track record for increasing brand awareness, along with their expertise and close relationships in all facets of the luxury and jewelry markets, I’m confident that this partnership will provide BOHEMME the opportunity to further develop the brand and introduce our designs to the masses.”
BOHEMME embraces the world of creativity and transmits aesthetic and innovative designs
into their exquisite jewelry collections. Each jewelry piece is created with high quality materials, using 925 sterling silver, 18 karat gold, diamonds, and precious and semi-precious gemstones, resulting in unique and striking designs. BOHEMME is recognized worldwide as an affordable luxury, which transcends modern fashion, all while exemplifying their motto, “Free Spirit”, in each design. Retail price points range from $250-$5,000 USD.

Frank Proctor, President/CEO of Luxury Brand Group states, “We are looking forward to
working closely with Mark Gurdus and the BOHEMME brand. The BOHEMME collections are cutting-edge, on-trend and fashion-forward, yet come with an affordable price point, which is perfect for today’s price conscious consumer. As Mark brings a great depth of knowledge and experience in fine jewelry and watches, we are looking forward to partnering together to achieve exposure, and ultimately, sales goals in 2014!”

Interested in BOHEMME for your store?  look for them at industry trade shows and events in 2014.  For more information on BOHEMME, visit or call 855-345-3268. BOHEMME North America is based and distributed from Rancho Cucamonga, CA.

About BOHEMME BOHEMME is based in Cordoba, Spain and was founded by Antonio Espaliu in 2010, a Spanish designer with almost 30 years’ experience in the jewelry industry. The brand is available throughout the most exclusive boutique stores in Spain and continues its expansion with breakneck speed worldwide. BOHEMME has embarked on its new international venture with exceptional design, innovation and the excellence of products “Made in Spain”. BOHEMME is already available at multiple prestigious retailers throughout Europe, Canada, USA, the Caribbean Area, Latin America, UAE (Dubai), Russia, Ukraine, Kazakhstan, Turkey, Malta and South Africa, and continues to expand.

About Luxury Brand GroupEstablished in 2004, Luxury Brand Group (LBG) is a full service brand communications agency headquartered in Southern California with a showroom and offices in Los Angeles and satellite offices in New York City. LBG truly understands the fine jewelry industry and luxury consumer, and is respected for its results-oriented, hands-on approach to luxury marketing. The highly talented team has a proven track record of increasing awareness through innovative and compelling brand recognition programs. Agency CEO and president, Frank Proctor, has more than 20+ years experience in the fine jewelry and luxury industries. As the former VP of Marketing of Platinum Guild International (PGI), he and his team were key to platinum’s surge in popularity in North America over the last twenty years, growing the market by more than 2000% in just a 10-year span.

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