Google+ The Daily Jewel: “Nurture By Reena,” the World's First Fully Disclosed Lab-Grown Diamond Designer Jewelry Brand


Saturday, May 10, 2014

“Nurture By Reena,” the World's First Fully Disclosed Lab-Grown Diamond Designer Jewelry Brand

"Nurture By Reena" will be at the Design Center (S10519) at JCK Las Vegas at the Mandalay Bay.  I know that Reena would very much love to meet you there!

This is a very exciting moment - Reena has been working very hard to complete this first collection in time for the JCK show in Las Vegas, she said, 

"Finally!  So excited to share this announcement with you! It's has been years in the making.  This inaugural collection is my labor of love that merges fashion and design with wearable technology and one of the coolest of human-innovations, lab-grown diamonds! A fully certified, fully disclosed line! "

Full Press Announcement Follows...

Reena Ahluwalia Launches “Nurture By Reena,” the World's First 
Lab-Grown Diamond Designer Jewelry Brand

Milestone marks first-ever designer jewelry brand that exclusively features lab-grown diamonds - merges it with wearable technology & fashion.

Multi-award winning jewelry designer and longtime diamond industry insider, Reena Ahluwalia, today announced the launch of the world's first lab-grown diamond designer jewelry brand – “Nurture By Reena.” 

The brand is committed to proudly feature fully disclosed, certified lab-grown diamonds that are origin-guaranteed, conflict-free and environmentally sustainable.

“The Moments Collection” is the first offering from “Nurture By Reena.” It combines diamond jewelry with wearable technology and merges style and fashion with deep personal meaning. 

Using QR Code technology opens the door to a unique ecosystem that allows you to attach
your most precious moments to your jewel. The lab-grown diamond pieces flip to discreetly
reveal a QR code that is otherwise hidden from view while the jewelry is worn.

Each cutting-edge design unites the beauty of natural shapes with the precision of modern
technology and brings to life Reena’s love of discovery. And while each piece embodies the
unique vision of the artist, you’re invited to give it personal meaning through the stories you attach to it. Capturing an individual's unique moment and personal messages, the jewel can be effortlessly personalized with content that can be accessed anytime and anywhere. Like the eternal nature of a diamond, your jewel becomes a modern day digital talisman, a time capsule that captures and preserves your moment for eternity.

The Moments Collection is offered in colorless, pink and yellow lab-grown diamonds, with a starting carat weight of 0.40ct. and includes rings, pendants, earrings and bracelets. To date, there are 36 SKUs available in 18k gold, including white, yellow and rose gold. 

According to Designer, Reena Ahluwalia, “I looked at blooming flowers for inspiration and symbolism. For me, flowers are like moments – ephemeral, yet deeply memorable."

Reena said, “Let me take you on a journey one could only imagine before. I am proud to bring to you a collection that celebrates the changing consumer values of today, embodies what real love means and helps you express your deepest personal stories. For retailers, this also offers phenomenal value and choices through layers of differentiation, which is essential to stand out in the retail space today.”

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