Google+ The Daily Jewel: TW Steel Reveals Limited Edition Apex Canteen Style Model Timepiece Designed to Celebrate Brand’s 10th Anniversary


Monday, June 1, 2015

TW Steel Reveals Limited Edition Apex Canteen Style Model Timepiece Designed to Celebrate Brand’s 10th Anniversary

from Press Release

TW Steel Reveals 
Limited Edition Apex Canteen Style 
Timepiece Designed to Celebrate 
Brand’s 10th Anniversary

TW Steel’s 10th anniversary is being celebrated with the introduction of a stunning Swiss Made Limited Edition ‘Apex’ Canteen Style timepiece. The brand ‘Big in Oversized Watches’ has created 200 ‘Apex’ models to celebrate not only the company’s success in growing worldwide over the past decade but also the success of its flagship Canteen Style design.

Created to represent the very pinnacle of TW Steel style, these Limited Edition Canteen timepieces (TWAC 10 – 45mm), in addition to being Swiss Made, house an ETA 7750 Valjoux Chronograph Automatic movement for added accuracy and sapphire crystal.

Bold design features include a steel case with hammered bezel and a black embossed dial, with month and date display. Each ‘Apex’ model sports an opulent real crocodile leather brown strap and is 10 ATM waterproof. The attention to detail carries through all the way to the stylish 10th anniversary watch box.

Offering outstanding luxury and perfectly reflecting TW Steel’s commitment to design excellence, the ‘Apex’ Canteen Style Limited Edition timepiece will retail with an RRP of €1799 / $1899.

Taking it a step further, TW Steel has also created a unique one-off presentation of a diamond ‘Apex’ Canteen Style execution. Designed purely to capture imaginations to the possibility of highly-stylized oversized timepieces, this diamond encrusted edition will serve as a centre-piece for the brand in its anniversary celebrations.

Sharing many of the same features as the Limited Edition ‘Apex’ Canteen editions, the unique diamond edition sparkles with 120 1.1mm and 267 1.5mm full cut VVS diamonds on both the bezel and the case totaling 4.669 carats. The embossed black dial also hosts 2 VVS diamonds to replace the famed two dots of the TW Steel logo. “

We really wanted to produce an anniversary watch that stood out but maintained our heritage at the same time,” shared TW Steel co-founder and Chief Design Officer Ton Cobelens. “Apex means peak, and we feel that our limited edition models represent the peak of our Canteen design, it’s the pinnacle of our collection and something very special to commemorate ten years of ‘Big Time’ with TW Steel. Our one-off diamond edition is simply the epitome of luxurious oversized design. It’s a statement piece and it represents that we have no boundaries when fusing the boldness of TW Steel with sheer opulence!”

TW Steel is a private, family-owned company founded in Amsterdam in 2005 by Jordy and Ton Cobelens. Available in over 100 countries worldwide, TW Steel is an ‘Official Sponsor’ of Movistar Yamaha MotoGP™ and features brand ambassadors including MotoGP™ and F1™ World Champions Mick Doohan and Emerson Fittipaldi as well as David Coulthard.

About TW Steel:
With its name meaning ‘The Watch in Steel’, TW Steel is firmly established as a big, bold, global lifestyle brand. Its timepiece collections are reflective of, and available for all tastes and occasions with innovative design and luxurious styling paired together with Swiss build quality and an exceptional price point. TW Steel offers a defined sense of individuality and shows to the world that as a bold and ambitious personality, you wear a statement watch that truly reflects who you are.Proudly Dutch, TW Steel is led by its entrepreneurial CEO and co-owner Jordy Cobelens – whose talents have been recognized with Ernst & Young’s ‘Emerging Entrepreneur of the Year 2011’ in The Netherlands. While Jordy Cobelens oversees the building of the TW Steel brand, his father and co-owner, Ton Cobelens, serves as the Chief Design Officer. Having launched in 2005, and now with 125 models, TW Steel has attained a global appeal while creating an internationally recognized and respected brand name offering truly affordable luxury available in over 100 countries.

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