PLATINUM GUILD INTERNATIONAL USA WINS
FIVE PRESTIGIOUS AWARDS FOR VIDEO SERIES
The campaign was designed to raise awareness of the use of platinum and to educate
consumers about the benefits of choosing platinum when making self-purchases or gifting
fine jewelry. The 9-part series featured day-in- the-life vignettes of notable jewelry designers
and fashion editors, including Wendy Brandes, Myriam Gumuchian, Deirdre Featherstone,
Engagement 101’s Severine Ferrari and Brides’ Shane Clark.
PGI and Elias World Media won three Bronze Telly Awards in the following categories:
Bronze Telly Award
Category – Craft: Videography/Cinematography
Bronze Telly Award
Category - Craft: Editing
Bronze Telly Award
Category - People’s Telly Award
In addition, PGI and Elias World Media won two platinum Hermes Creative Awards, which
honor outstanding achievement and service to the communication profession administeredand judged by the Association of Marketing and Communication Professionals. Founded in
1995, the AMCP’s mission is to foster and support the efforts of marketing and communication professionals who contribute their unique talents to public service and charitable organizations.
PGI and Elias World Media won in the following two categories:
Platinum Hermes Award
Category - Educational
Platinum Hermes Award
Category - Documentary
“It is an honor to be recognized for our work by an organization outside of our industry and
in categories that feature such an amazing array of nominees,” said Jenny Luker, President of
Platinum Guild International USA. “We are proud to share this award with our featured
design partners, editors and Elias World Media.
“In today’s cluttered visual world it is imperative to push the creative boundaries when developing a successful video content strategy,” shared Monica Elias, CEO + Founder of Elias World Media. She continued, “The ability to think outside the box and to take creative risks is a “must” especially for the fine jewelry and watch industries that have generally opted to use more conventional mediums. Video content is fundamental when creating conversation and engagement and with the right “know-how” it can be especially powerful when connecting with today’s millennial consumer audience. Our work with PGI is a testament of how a fresh, partner-minded approach that is proactive, innovative, and discerning can be incorporated while continuing to excel at the tried-and-true techniques of
the past.”
To view PGI’s award-winning videos, please visit
https://vimeopro.com/user30514878/live-with-passion-live-platinum
Platinum Guild International is dedicated to promoting platinum and its pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world major jewelry markets, providing information, assistance, and education on all aspects of platinum jewelry. For more information, please visit www.platinumjewelry.com
Elias World Media (EWM) is an award-winning full-service multimedia company specializing in video content production and distribution. EWM excels in the areas of strategy, creation, and placement of branded video content for television and the web. EWM’s clients and expertise span vast industries which include fine jewelry and watches, luxury, fashion, beauty,
healthcare, automotive, finance and technology. With its strategically assembled team, the company’s powerful network is also adept at supporting global multimedia content production and distribution needs. EWM offerings are comprised of video, digital, live broadcast and radio services which include satellite media tours, video content integration with media, website and content channel development, campaign videos, product launch videos, news videos, corporate identity videos, documentaries, spokesperson alignment, and more. For more information, visit www.eliasworldmedia.com
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