from Press Release
Pantone Unveils Color of the Year 2018:
PANTONE® 18-3838 Ultra Violet
Inventive and imaginative Ultra Violet lights the way to what is yet to come
Pantone, a wholly owned subsidiary of
X-Rite, Incorporated, and provider of professional color language standards and digital solutions, today announced PANTONE 18-3838, UltraViolet, as the Pantone Color of the Year for 2018. A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us towards the future.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 UltraViolet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive UltraViolet lights the way to what is yet to come.” Complex and contemplative, UltraViolet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 UltraViolet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy to artistic expression and spiritual reflection, intuitive UltraViolet lights the way to what is yet to come.” Complex and contemplative, UltraViolet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of UltraViolet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of PANTONE 18-3838 UltraViolet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to UltraViolet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
Historically, there has been a mystical or spiritual quality attached to UltraViolet. The color is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today’s over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
“The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today,” added Laurie Pressman, Vice President of the Pantone Color Institute. “As individuals around the world become more fascinated with color and realize its ability to convey deep messages and meanings, designers and brands should feel empowered to use color to inspire and influence. The Color of the Year is one moment in time that provides strategic direction for the world of trend and design, reflecting the Pantone Color Institute’s year-round work doing the same for designers and brands.”
UltraViolet in Fashion
On the runway or the streets, UltraViolet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of UltraViolet, created by combining red and blue, UltraViolet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys, it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, UltraViolet suggests the complexities of natural gems, textures, and florals.
UltraViolet in Fashion
On the runway or the streets, UltraViolet is an enchanting purple that provides a theatrical linkage for both men’s and women’s styles. True to the coupled nature of UltraViolet, created by combining red and blue, UltraViolet lends itself to unique color combinations in fashion and is easier to pair with all colors on the spectrum than one might think. With golds or other metallics, Ultra Violet becomes luxurious and dazzling; with greens or greys, it evokes natural elegance. Similarly, Ultra Violet takes on distinct appearances with different materials. Lush velvets in the color suggest intrigue for evening, but are also unexpectedly modern in athleisure or sneakers. In accessories, jewelry, and eyewear, UltraViolet suggests the complexities of natural gems, textures, and florals.
About the Pantone Color of the YearThe Color of the Year selection process requires thoughtful consideration and trend analysis. To arrive at the selection each year, Pantone’s color experts at the Pantone Color Institute comb the world looking for new color influences. This can include the entertainment industry and films in production, traveling art collections and new artists, fashion, all areas of design, popular travel destinations, as well as new lifestyles, playstyles, and socio-economic conditions. Influences may also stem from new technologies, materials, textures, and effects that impact color, relevant social media platforms and even up-coming sporting events that capture worldwide attention. For 19 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product packaging and graphic design.
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