#VDBApp #GOOGLE REQUIREMENTS FOR #SEO PERFORMANCE MORE STRICT THAN EVER

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GOOGLE REQUIREMENTS FOR SEO PERFORMANCE MORE STRICT THAN EVER

VDB App Enables Retail Jewelers to Compete in Rapidly Evolving Online Marketplace by White Labeling the Powerful VDB App as Their Own

To compete for today’s consumer footfalls, retailers must pay more attention to search than ever before. Mobile First technology is an important key to online success.

Retail jewelers are hyper-aware that footfalls are down and consumer attention is won and lost online. The good news is that retail sales dollars are up – but only for retailers who manage to entice consumers to enter their stores. Virtual Diamond Boutique (VDB) has continued to develop its online tools for retail jewelers and will demonstrate a suite of applications that meets every SEO and UX (user experience) best practice during JCK Las Vegas.

One of Google’s most important (and least understood) requirements today is that online experiences must be designed as Mobile First applications. Until recently, “desktop first” was the standard in online experience development. But as smart devices now account for over 74% of online activity, experiences designed with the mobile user in mind have become the priority. Businesses cannot achieve high search engine results if their online presence is not Mobile First.

Tanya Nisguretsky, CEO of Virtual Diamond Boutique, said, “We’ve spent years in research and development to create a mobile-first experience that is user-friendly, highly interactive, and visually appealing. We knew that it was imperative to get the jewelry-buying experience onto smartphones and tablets in a native manner.”

In fact, the VDB platform is the jewelry industry’s only Mobile First platform. Until very recently, this was an interesting differentiator, but not a strategic one. However, Google began giving preference to mobile versions of websites starting in 2016, when they began down-grading sites that had a weak mobile experience. And in 2018, Google has dramatically increased the pressure to use mobile technology, as they are now actively indexing the mobile versions of websites instead of desktop versions. Considering that Google represents over 85% of search activity, meeting Google's requirements is essential to reaching consumers.

Retailers who want to ensure they maintain (or develop) strong Google ranking scores can now use the VDB App as a branded application. ”Almost from the minute they first saw it, our clients have asked for a white label version so they could use it as their branded store app,” says Tanya. “So we’re very excited to announce you can now personalize the VDB app with your store logo, colors, and brand information, and offer it right in the App Store. It’s plug and play.”

Today, retail jewelers cannot afford to operate without a powerful web presence, and that web presence must be Mobile First. One way to accomplish this is to rebuild your website using Mobile First technology. Another way to accomplish this is to partner with technology platforms who can get you there faster, cheaper, and with a commitment to ongoing development.

To learn more about the VDB App, please visit https://www.vdbapp.com/

Virtual Diamond Boutique is a global sourcing and selling company in the jewelry industry. They have combined deep jewelry industry knowledge with top technical talent to create jewelry technology by jewelers, for jewelers.