#JWLV FOREVERMARK UNVEILS EXPANDED ONE STOP SHOPPING EXPERIENCE AT JCK 2015 #JCKLV

from press release

FOREVERMARK UNVEILS PLANS FOR AN EXPANDED PRESENCE AT JCK 2015

  

New JCK Salon Addresses Retailers’ Priority Needs, Bringing Together 

Forevermark Diamantaires and Manufacturers for a One-Stop Shopping Experience

(Stamford, CT – May 4, 2015) Forevermark announces plans to expand the brand presence at Luxury and JCK shows this coming May. Forevermark will host a 5,300 sq. ft. salon space to meet the growing needs of Forevermark Jewelers.

The new salon concept is an overhaul to the brand’s partnership trade show strategy. The concept encourages all Forevermark Diamantaires, Manufacturers and Retailers to connect in one efficient shared space. The Salon will provide an immersive brand experience, allowing partners to preview the breadth of the Forevermark diamond collection and learn about the latest brand programs, including marketing and public relations activities, exclusive product offerings, Diamond Asset Financial services, Forevermark Brand Environments, digital platforms, and training.

Forevermark US President Charles Stanley announced through a private invitation to all Forevermark Partners, “We are thrilled to host all of our Forevermark Diamantaires together under one roof, providing the Forevermark Retailer with an invaluable, seamless brand experience, a crucial ‘one-stop shopping‘ opportunity for all Forevermark business needs.”

Heather Ingraham, Diamond Buyer at Borsheim’s Fine Jewelry said, “As a member of the Forevermark Leadership Council, I am excited to see Forevermark debut this Salon strategy at JCK. I appreciate the convenience and efficiency of shopping the full Forevermark offer out of the Salon, through appointments booked for me.”

“We are excited to have industry leaders like Forevermark expanding their presence at LUXURY by JCK this year.  They are consistently innovating to support their partners and bring value to our shows,” said Yancy Weinrich, SVP of JCK Events.

The Forevermark Salon is located in Breakers Ballroom HG, Mandalay Bay, Las Vegas. Forevermark retailers should book appointments with a Forevermark supplier or Forevermark representative through a member of the Forevermark Partner Relations Team.

ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark Jewelers.  For more information and to find your nearest Authorized Forevermark Jeweler offering Forevermark Diamonds, go to www.forevermark.com.

#AGSConclave Forevermark's Opening Remarks at AGS Conclave, New Orleans

from Press Release


Following the Opening Keynote Luncheon at the AGS Conclave featuring Hall of Fame Quarterback Terry Bradshaw, Forevermark's Opening Remarks  in New Orleans

ALERT: FOREVERMARK ENCOURAGES CHANGE AT THE AGS CONCLAVE

Forevermark, the diamond brand with a promise of beauty, rarity and responsible sourcing, presented the Opening Keynote Luncheon at the AGS Conclave, featuring Hall of Fame Quarterback Terry Bradshaw.

During his opening remarks, Forevermark US President Charles Stanley stated the need to drive change within the industry, saying, “To be our best we need to continually think in a new ways, and find the courage to change the way we operate. There are big shifts happening in our consumers that if we ignore, we shall become irrelevant and will lose sales.”

Later in the afternoon, Stanley gave the presentation “Global Diamond Insight Report”, where he spoke on the trends influencing global demand for diamonds with an emphasis on US consumers.

On Wednesday evening, Forevermark graced the runway of the 2015 Jewelers of America Fashion Show. The Forevermark model donned pieces from Forevermark Manufacturers Leo Schachter, Natalie K, and Premiere Gem, including a ring featuring a Forevermark Exceptional Diamond.

The Look:

·         Forevermark by Leo Schachter Necklace with 5.43ct Pear Forevermark Diamond set in 18k White Gold

·         Forevermark by LVE Chandelier Earrings with Round Brilliant Forevermark Diamonds set in 18k White Gold

·         Forevermark by Natalie K Three Row Bracelet - Round Brilliant Forevermark Diamonds set in 18k White Gold

·         Forevermark Natalie K Mixed Fancy Shape Ring - Marquise & Pear Forevermark Diamonds set in 18k Rose Gold

·         Forevermark by Natalie K Diamond Line Bracelet - Round Brilliant Forevermark Diamonds in 18k White Gold

·    Forevermark by Premier Gem Fancy Yellow Diamond Ring - 10.67ct Fancy Yellow Radiant Forevermark Exceptional Diamond in Platinum   

 

ABOUT FOREVERMARK

Every Forevermark diamond is inscribed with a promise; a promise that it is beautiful, rare and responsibly sourced. Less than one per cent of the world’s diamonds are eligible to become a Forevermark diamond and be inscribed with the Forevermark icon and individual number. Forevermark is the diamond brand from The De Beers Group of Companies and benefits from over 126 years of diamond expertise. Forevermark diamonds are carefully selected and come from sources committed to high standards; they are beautifully crafted by a select group of Diamantaires and exclusively available from select Authorized Forevermark Jewelers. 

Forevermark by Galili & Co.

FOREVERMARK INSCRIPTION & GRADING

Invisible to the naked eye, the inscription is made using bespoke technology from The De Beers Group of Companies. It is also recorded on the personalized Forevermark identification card which comes with every Forevermark diamond. The actual size of the inscription found on Forevermark diamonds is only 1/20^th of a micron deep and can only be seen using a special Forevermark viewer which can be found in Authorized Forevermark Jewelers.  It is confirmed by leading gemological institutes that the Forevermark inscription does not affect the internal quality of a diamond in any way.

Authorized Forevermark Jewelers are able to provide a Forevermark Diamond Grading Report.  It is an accurate blueprint of the qualities - cut, color, clarity and caratage of each Forevermark diamond.  The Forevermark Diamond Grading Report also features the individual identification number inscribed on the diamond and a specifically designed security hologram, providing reassurance that the Forevermark Diamond Grading Report is valid and genuine. For more information and to find your nearest Authorized Forevermark Jeweler offering Forevermark Diamonds, go to www.forevermark.com

FOREVERMARK INTRODUCES THE PROMISE COLLECTION

FOREVERMARK INTRODUCES THE PROMISE COLLECTION

Forevermark, the diamond brand from the De Beers Group of companies, is proud to unveil The Forevermark Promise Exhibition – a collection of pledges and exceptional diamond pieces from some of today’s most prodigious design talent.

Each Forevermark diamond is inscribed with a promise that it is beautiful, rare and responsibly sourced.  Inspired by the belief that all promises should be as unbreakable as theirs, Forevermark invited select partners from around the world to create diamond jewelry that reflects and is inspired by the word: Promise. Including meticulously crafted creations from both global, and national talents, together, these pieces comprise the Forevermark Promise Exhibition.

Comprising pieces from the U.K., the U.S., China, Hong Kong and India, the exhibition is diverse in design styles, comprising delicate, romantic notions through to more challenging and progressive concepts. The theme of Promise, however, is resonant throughout, inspiring any visitor to re-examine the importance of promises in their lives.

The designers include Reena Ahluwalia, Shaun Leane, Rachel Roy, Stephen Webster, Biren Vaidya (The Rose International) and Tang Wei.

India-born, Canadian designer Ahluwalia designed a piece (pictured) for Forevermark jeweler Vummidi Bangaru Jewellers inspired by eternal love and pledged to support, advocate and work with responsibly sourced diamonds.

“As a designer, I find myself in a great position to make a difference through my designs this is why it is an honor to be a part of the Forevermark Promise collection,'' said Ahluwalia. ''The 'Eternal' necklace designed for Vummidi Bangaru Jewellers, my contribution to the Forevermark promise collection is inspired by the promise of eternal love. The piece captures the nature of eternity and a lover’s promise. Just like Forevermark diamonds, the design of this piece celebrates the promise of love that stays forever.”

The U.S.-based fashion designer Roy promised to never stop striving to make the world a better place for her children and for women and children who do not have a voice to speak for themselves. 

India-based jeweler and designer from The Rose International,  Vaidya promised to care, love and forever be there for family and friends.

U.K.-based  Leane promised to live to love, to share and appreciate the present. 

London-based jeweler Webster made a very personal promise to always keep exciting people through the creativity and progressive nature of his jewelry design.

Chinese actress Wei made her first foray into jewelry design through the exhibition (see entry at top of article)  and promised to take up new challenges, broaden her vision and experience, as well as to bring a sense of hope and warmth to those in need.

The full collection of exhibition pieces and promises can be seen on the Collection website www.apromiseshared.com where Forevermark invites everyone to join thousands of others by making and sharing a promise.

About Forevermark 
Forevermark is a separately managed division within the De Beers Group of companies.  The division’s main mission is to build and develop the Forevermark diamond brand.  

Forevermark also holds responsibility within the De Beers group of companies for driving diamond demand in key markets and maintaining consumer confidence in diamonds. Forevermark diamonds are carefully selected and come from sources committed to the highest standards; are beautifully crafted by a select group of diamantaires; and are exclusively available in select jewellers. 

Forevermark Announces 'The Center of My Universe' Television Plan

This Christmas holiday season, Forevermark, the diamond brand from the De Beers Group, will bring a powerful commercial to national television. Forevermark previously announced plans to develop a commercial centered on its new ''The Center of My Universe™''concept, made available to all Forevermark retail partners.

Now Forevermark will be running the commercial on a brand level through a national television plan. Through network and cable channels, the commercial will reach affluent men and women during premium programming from mid-November until Christmas. The commercial will also be featured in a variety of high-impact digital video placements, including Full Episode Players and top network websites.

In addition, The Center of My Universe from Forevermark brand campaign will include national newspapers, magazines, other online advertising outlets, social media support, website features, in-store materials, and public relations. Announced at JCK Vegas, Forevermark will launch The Center of My Universe during the fourth quarter.  The product concept provides a twist on a classic design that has been trending upward over the past several years: the halo setting.

The Center Of My Universe will create a unique emotional focus, meaning and relevance around this design motif that is anchored in the strength and brilliance of one central Forevermark diamond. The Center of My Universe concept celebrates her - the unique, beautiful woman he loves who is the central force in his life, holding together and keeping in motion the many different aspects of the universe they share.  She is his everything – the center of his universe.

Forevermark officially launched in the U.S. consumer marketplace in Fall 2011 with support from Forevermark Diamantaire partners including Dali Diamond Company/A. Link, Diarough/Emby International-Uni Design, Eurostar Diamonds International, HRA-Crossworks, Julius Klein Group/Ritani, Leo Schachter Diamonds, Pluczenik Diamond Company, Premier Gem, Rosy Blue, Trau Bros, and Venus Jewel, and Forevermark Manufacturers A. Jaffe, H.J. Namdar, Memoire, Rahaminov Diamond, SES Creations and VJ Designs. Forevermark is available in a variety of independent jewelers nationwide.

Source: Press Release - Forevermark