SOCIAL MEDIA MARKETING REACHES MILLENNIALS;
PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS
FOR PLATINUM JEWELRY FACEBOOK CONTEST
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| Erik Stewart Jewelry platinum, sapphire, and diamond ring. A modern adaptation of an Elizabethan collar |
NEW YORK, NY — Reaching today’s most technologically savvy audience is about two things: originality and engagement. This new generation of consumer is called the millennials and they are quite literally always “connected” through the internet and social media, so the objective is to reach them in their environment.
As this area of the marketing landscape expands, Platinum Guild International-USA is developing new programs to bring millennials a fun and interactive jewelry experience.
Launches have included the “Platinum Promise” Application where fans of Platinum Jewelry were encouraged to virtually engrave special promises to loved ones on platinum bands and, most recently, a current Facebook promotion with Martha Stewart Weddings.
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| Pioneer Gems platinum cufflinks featuring moonstones accented with sapphires and diamonds |
Fans are invited to choose favorites from a photo gallery of over 80 designs and those with the most “likes” when voting closes on July 16th will be housed on Martha Stewarts Weddings’ website under “Martha Stewart Weddings Fan Favorites”.
The experience allows consumers to directly influence which designs are showcased, offering a personal connection to a selection of unique platinum jewelry designs. Users can vote on PGI’s recently re-launched facebook page www.facebook.com/
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About PGI-USA:
Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade. PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com
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