#JewelryThatGivesBack Color Story's "LovePendants" Partners With The Foundation for Gender Equality Creates “Women’s Empowerment” Jewelry

Grammy Nominated Performer Jewel, 

Golden Globe Nominated Actress Maria Bello 

and Academy Award Winner Sharmeen Obaid-Chinoy 

First Recipients of LovePendants “Women’s Empowerment” Jewelry 

LovePendants Named Official Jeweler for 
The Foundation for Gender Equality

LovePendants, the recently launched engraved gemstone division of Color Story founded by award-winning fine jewelry designer and jewelry industry veteran, Robert Leser, has been chosen by The Foundation for Gender Equality to create “Women’s Empowerment” jewelry for the charitable nonprofit organization dedicated to raising money to fund gender equality and women’s empowerment social programs. Fifty percent of sales from all LovePendants “Women’s Empowerment” jewelry will be donated to The Foundation to aid in their fundraising goals. 

The jewelry is available through both websites for LovePendants (www.lovependants.com) and The Foundation for Gender Equality (www.genderequalityfoundation.org).

The relationship between LovePendants and The Foundation for Gender Equality was publicly unveiled during The Foundation’s first annual fundraising day, “A Spectacular Day for Gender Equality,” held in the Delegates Dining Room of the United Nations on Tuesday, May 17, 2016.

During the lunch portion of the day, Ravi Karkara, Senior Advisor Strategic Partnership and Advocacy to the Assistant Secretary-General and Deputy Executive Director of United Nations Women presented a LovePendants “Women’s Empowerment” necklace to two-time Golden Globe-nominated actress Maria Bello, the luncheon keynote speaker. 

Lakshmi Puri, Assistant Secretary-General of the United Nations and Deputy Executive Director of UN Women, the United Nations Entity for Gender Equality and the Empowerment of Women, later presented four-time Grammy-nominated performer, Jewel, and two-time Academy Award-winner Sharmeen Obaid-Chinoy each with a gold and diamonds LovePendants’ “Women’s Empowerment” necklace during the evening fundraising gala.

“It’s an honor and a privilege to work with The Foundation for Gender Equality to achieve their fundraising goals in supporting women’s empowerment initiatives,” said Robert Leser. “As a father to my own beautiful daughter, I’m happy such organizations like The Foundation exists to help put gender equality in the forefront and empower women like my daughter to achieve their goals without limitations.”

To make the “Women’s Empowerment” pendants, Leser engraves The Foundation’s signature logo of a woman with upraised arms into his new cut of semi-precious gemstones. The stone is then set into a charm, necklace or bracelet in a choice of silver, vermeil or yellow, rose or white 14k gold, with an option to accent with diamonds.

The “Women’s Empowerment” logo is just one of hundreds of logos, designs, letters and symbols that can be custom engraved into a LovePendants’ gemstone. See a complete collection of options -- including options for sororities, bridesmaid gifts, corporate gifts, and birthday and holiday gifts – on the LovePendants’ website at www.lovependants.com.

The Foundation for Gender Equality marks the second charitable nonprofit organization for whom LovePendants now produces jewelry. LovePendants also produces jewelry for the Cancer Research Institute, a leader in Immunotherapy, where 20 percent of proceeds benefit the organization.

ABOUT LOVE PENDANTS
Launched by Color Story’s award-winning fine jewelry designer and jewelry industry veteran, Robert Leser, LovePendants is a new jewelry brand that allows customers to uniquely personalize their jewelry by engraving topaz, amethyst, green quartz or citrine with a symbol, letter or word that holds special significance. Gemstones are then set in a necklace, bracelet or charm in the customer’s metal choice of vermeil, silver or 14k gold.

To create LovePendants’ signature engraved gemstones, Leser invented a 12mm round gemstone cut with reversible flat surfaces; both sides of the stone have tables surrounded by crown facets closely aligned to each other. Leser’s concept to engrave in reverse on one side and then view the engraving from the other side was realized using sophisticated laser technology.

For more information, please visit www.lovependants.com.

Breaking News: Hasbro Partners with World Trade Jewelers

World Trade Jewelers is pleased to announce their collaboration with Hasbro, Inc. (NASDAQ: HAS) to create and distribute jewelry designs expertly replicating select Hasbro related themes. These jewelry designs will be offered through a network of over 10,000 brick and mortar retail partners and associated e-commerce sites.

Known for their creation and ever gaining popularity of Hershey’s Kiss® pendants, bracelets, earrings and rings, World Trade Jeweler’s also recently launched Sweethearts® Jewelry, fashioned from America’s best sold Valentine’s Day candy. Now, their portfolio of iconic and private label brands has expanded into entertainment themes.

“Jewelry retailers will recognize the power of Hasbro’s highly popular brands and see this as a huge opportunity,” noted Murray Shabot, CEO of World Trade. “Hasbro’s branded properties are legendary and proving extremely popular within our jewelry creations. Consumers of all age groups immediately recognize the CANDY LAND, SCRABBLE and MY LITTLE PONY iconography, and will now be able to wear their favorite designs and themes within our licensed jewelry collections.”

The psychographic audiences for these collections scan between tween to mature consumers worldwide. A key, targeted segment is within the 24-34 U.S. female market as influencers and purchasers. No matter the age, the jewelry speaks to fun, family and fashion. Each jewelry creation is fresh, colorful and spirited while being masterfully executed by World Trade Jewelers for Hasbro.

“We selected World Trade because they have expertise in developing superior quality jewelry in a multitude of metals, fashion-focused color accents and price points – all aligned with complete marketing services,” stated Simon Waters, SVP Global Brand Licensing & Publishing for Hasbro. “We believe fans of our beloved brands will enjoy this jewelry for many years to come.”

Select jewelry designs are created by World Trade Jewelers from Hasbro’s famed portfolio, namely:

SCRABBLE ™
Now, America will enjoy SCRABBLE ™ initial pendants, bracelets, cufflinks and many more designs in jewelry. Each SCRABBLE ™ initial boldly appears in solid sterling silver featuring white or black diamonds, or an actual Scrabble ™ tile in bright birch or warm mahogany wood, framed within sterling silver or 14kt gold. The jewelry collection will debut in the Fall of 2013.

CANDY LAND ™
The colorful and classic “children’s first game” with over 40 million games printed, has multiplied to massive global audience interest. World Trade’s CANDY LAND game jewelry designs are impeccably created from the Hasbro game theme. Adorable cupcakes open to a surprise locket… A lollipop is created from swirls of glossy enamel, encircled with brilliantly colored diamonds. Highly reflective and high fashion colors prevail within the CANDY LAND ™ game designs including cherry red, peppermint green and chocolate Swarovski® crystal elements creating a triple scoop of “ice cream” on a waffle-textured enamel cone. This entire collection is sure to hit the sweet spot as retail prices are starting under $100.00. The collection is due for consume release by October of 2013.

MY LITTLE PONY ™ 
Since 1983 the MY LITTLE PONY ™ brand has brought fun, friendship & joy to fans of all ages around the globe. Hasbro re-introduced the popular, whimsical franchise in 2003 and the brand has been strengthened by the My Little Pony Friendship is Magic animated series, produced by Hasbro Studios and currently airing on the Hub TV Network. The jewelry collection is due for consumer release by October of 2013.

Connecting the power of iconic, worldwide brands thru the creation of world-class jewelry, World Trade Jewelers is a complete solutions corporation for the jewelry industry. Precision craftsmanship in licensed replicated art is created in fine, bridge and costume jewelry completed
by custom packaging, displays, retail training and 360 degree consumer marketing.

World Trade Jewelers (WTJ) has over 10,000 retail partner doors throughout America and reaches millions of select consumer segments on over 100 highly trafficked websites and on international home shopping networks.

Targeted design, strategic licensing, superior manufacturing, turnkey fulfillment and powerful, complete marketing are inherent to all WTJ’s branded and private label jewelry collections. Learn more at www.WorldTradeJewelers.com

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE. From toys and
games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company's Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of CorporateResponsibility Magazine's "100 Best Corporate Citizens." Learn more at www.hasbro.com.

SCRABBLE is a trademark of Hasbro in the US and Canada Only.

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

SOCIAL MEDIA MARKETING REACHES MILLENNIALS;

PLATINUM GUILD INTERNATIONAL PARTNERS WITH MARTHA STEWART WEDDINGS

FOR PLATINUM JEWELRY FACEBOOK CONTEST 

Erik Stewart Jewelry platinum, sapphire, and diamond ring.
A modern adaptation of an Elizabethan collar 

NEW YORK, NY — Reaching today’s most technologically savvy audience is about two things: originality and engagement. This new generation of consumer is called the millennials and they are quite literally always “connected” through the internet and social media, so the objective is to reach them in their environment. 

As this area of the marketing landscape expands, Platinum Guild International-USA is developing new programs to bring millennials a fun and interactive jewelry experience.  

Launches have included the “Platinum Promise” Application where fans of Platinum Jewelry were encouraged to virtually engrave special promises to loved ones on platinum bands and, most recently, a current Facebook promotion with Martha Stewart Weddings.  

Pioneer Gems platinum cufflinks featuring moonstones
accented with sapphires and diamonds 

Fans are invited to choose favorites from a photo gallery of over 80 designs and those with the most “likes” when voting closes on July 16^th will be housed on Martha Stewarts Weddings’ website under “Martha Stewart Weddings Fan Favorites”.  

The experience allows consumers to directly influence which designs are showcased, offering a personal connection to a selection of unique platinum jewelry designs.   Users can vote on PGI’s recently re-launched facebook page www.facebook.com/jewelryplatinum. 

...and while you are thinking about it, why not stop by the Gallery and VOTE your favorite up!

About PGI-USA:

Platinum Guild International is dedicated to promoting platinum and its, pure, rare and eternal qualities to the consumer and the jewelry trade.  PGI has offices in each of the world's major jewelry markets, providing information, assistance and education on all aspects of platinum jewelry. For more information please visit www.platinumguild.com