Greenwich St. Jewelers Celebrates 40 Years with a New Name and Website

from Press Release

Greenwich St. Jewelers Celebrates 40 Years 

with a New Name and Website

Owners Jennifer Gandia and Christina Gandia Gambale rebrand their 

New York Financial District store by celebrating past and future

Greenwich St. Jewelers, formerly Greenwich Jewelers, announces a rebranding of its name and a new website, to celebrate its 40th anniversary in New York's Financial District. Due to its origins on Greenwich Street, the store now includes "St." within its name and logo. "Our parents, Carl and Milly Gandia, opened the store in 1976 and only changed the store's location after the September 11th attacks, when structural damage to their building led to a move onto nearby Trinity Place," says Jennifer Gandia, who is now the co-owner of the store, along with her sister, Christina Gandia Gambale. "The new name honors our roots as a downtown New York City retail brand. But the rebranding also conveys how we have evolved into a 21st century store."

Jennifer Gandia, co-owner of the store, along with her sister, Christina Gandia Gambale.

In addition to the name change, the sisters worked with New York City branding agency, Established, to create a new Greenwich St. Jewelers logo with a chiseled, artisanal look that celebrates modern jewelry shoppers' embrace of handcraft and custom design – both of which the store offers. The owners selected a complementary typeface for its communications in print and online, which embodies the sleek and minimal styles also popular in contemporary jewelry. The store is well-known for its curated selection of designer jewelry. The new logo also plays well in online usage, where it will be seen as "G.St" for today's mobile shoppers and social media followers. Along with the new logo, Greenwich St. Jewelers has adopted a custom dark-blue brand color, with the logo appearing in rose gold whenever possible. The new colors and logo will appear in-store, online, and on the business's new boxes and bags.

The Gandia sisters, who took over the business from their parents, after earlier careers in fashion marketing and finance (respectively), were among the early adopters of Internet sales in jewelry. As a result, their website redesign is their fourth in-depth response to changing online shopping patterns in the past 10 years. "We've learned what web surfing consumers want, and what drives them crazy, and we've committed to offering them a simple and straightforward shopping experience online, which reflects current best practices," says Christina Gandia Gambale.

Along with benefiting from the growth of online sales, the Gandias have also witnessed the Financial District transform from a strictly Monday-Friday business district to a residential one, too. The change brings a range of customers to them on weekends as well as during the week. "It's been incredible to watch the area become a highly desirable retail destination," says Gambale. "We feel lucky to be located in this exciting part of an ever changing city."

Early on in their tenure, the sisters decided to add a fashionable selection of jewelry, curated by them, to their store's mix of merchandise, and that practice isn't changing. "We take an intimate and personal approach to helping our clients select jewelry that reflects 21st century shoppers' diverse interests in fashion, design, style, and art," says Jennifer Gandia, who is also the store's creative director. "Thus, our selections range from classic to contemporary to truly avant-garde."

Greenwich St. Jewelers will continue to present an extensive selection of designer engagement and wedding rings, as well as a range of other jewelry by sought-after and emerging fine jewelry designers. Its loose diamonds are sourced from known suppliers who are Kimberley Process-compliant and do business only in non-conflict countries. The store is also a magnet for customers seeking custom design and skillful recycling, restoration, and repair services, which are executed by an on-site master jeweler. The owners train their behind-the-counter jewelry specialists extensively, too, to help patrons with diverse needs. On-site gemologists have been trained by the Gemological Institute of America (GIA). A personal shopper service, via phone and email, brings the store's specialist expertise to distant customers.

The retailer, a destination store for engagement rings, also offers lifetime engagement ring and general jewelry care services, which include a one-time free ring resizing, as well as cleaning and polishing and other services. A new service, G.St BRILLIANT, adds additional annual care specifically for engagement rings, which includes prong re-tipping, stone tightening, and restoration of finishes and plating, where needed, for these daily-wear jewels.

To learn more about Greenwich St. Jewelers, go to www.greenwichstjewelers.com or visit its boutique at 64 Trinity Place in downtown New York's Financial District.

About Greenwich St. JewelersGreenwich St. Jewelers, located in New York's Financial District, offers an intimate, personal experience for clients, both in-store and online. Owners and sisters, Jennifer Gandia and Christina Gandia Gambale, second generation jewelers, are personally involved in every aspect of their family business. Their parents, Carl and Milly Gandia, opened the store in 1976 on Greenwich Street, moving to Trinity Place in 2002. The sisters added a contemporary, curated selection of designer jewelry to complement the store's already-deserved reputation for exceptional service and on-site expertise. The result is a breadth of handpicked jewelry, from classic to contemporary to truly avant-garde, targeted to today's contemporary wedding shoppers, as well as jewelry collectors. For more information, visit www.greenwichstjewelers.com.