“DV GLOBAL LINK” - NEW JOINT VENTURE BETWEEN FIERA DI VICENZA AND THE DUBAI WORLD TRADE CENTRE

“DV GLOBAL LINK” IS BORN: THE NEW JOINT VENTURE BETWEEN FIERA DI VICENZA AND THE DUBAI WORLD TRADE CENTRE

The Strategic Alliance with the Emirate has been defined.  As of 2015, Fiera di Vicenza and Dubai World Trade Centre will organize in Dubai a mega jewellery international exhibition dedicated to the region.

"DV Global Link" has been founded: the new company formed by Fiera di Vicenza SpA and the Dubai World Trade Centre DWTC. The announcement was made this morning during a press conference in Vicenza, Italy of the Joint Venture between the two companies. An historic moment and one that represents a great international vocation, during VICENZAORO Spring Event, in the attendance of the President of Fiera di Vicenza, Mr. Matteo Marzotto, the Managing Director, Mr. Corrado Facco, the Director General of Dubai's Department of Tourism and Commerce Marketing and CEO of The Dubai World Trade Centre, His Excellency Helal Saeed Al Marri and the Senior Vice President of Exhibition & Event Management of the Dubai World Trade Centre, Mrs. Trixie LohMirmand.

Mrs. Trixie LohMirmand, the Senior Vice President of Exhibition & Event Management of the Dubai World Trade Centre, His Excellency Mr. Helal Saeed Al Marri, the Director General of Dubai's Department of Tourism and Commerce Marketing and CEO of The Dubai World Trade Centre, Matteo Marzotto, Mr. President of Fiera di Vicenza, Mr. Stefano Stenta, Vice President of Fiera di Vicenza, and Mr. Corrado Facco, Managing Director of Fiera di Vicenza.

The joint venture will become operative with the organization of the new international
VICENZAORO Dubai exhibition managed by Fiera di Vicenza, which will consolidate Dubai as the undisputed jewellery capital in the Arabian Gulf and that will take place April 23-26, 2015. The agreement with Dubai World Trade Centre, the largest exhibition organiser and management company in MENA, aims to establish a new company called "DV Global Link", based in Dubai. The goal of the two companies is to jointly organize VICENZAORO Dubai, a super global show dedicated to jewellery, filling a void in this sector in a region accessible by two thirds of the world's inhabitants in 6 hours by plane. Thanks to the expertise of Fiera di Vicenza and VICENZAORO and prestigious collaboration with DWTC, the Event will become an important international meeting in the Spring, that will become the point of reference for the whole basin of the Arabic-speaking countries, Middle East, Africa, Russia, Central South East Asia.

This agreement represents a success strongly backed by President Matteo Marzotto, together with the entire Board of Directors, who has been the architect of a global expansion plan which increasingly projects Fiera di Vicenza as an authoritative and recognized leader in world top range product systems. After the major alliances and partnerships that have delivered the keys of global luxury strategic markets to the Fair - from U.S.A. to Brazil, from China to India - Fiera di Vicenza now becomes a candidate for becoming the main point of reference for the rich Macro Region which stretches between the Gulf Countries, India, Africa and the Russian speaking States. Fiera de Vicenza is the organiser of the VICENZAORO series of jewellery events, one of the world's largest jewellery and most respected portfolio in the global jewellery industry.

Mr. Matteo Marzotto, President of Fiera di Vicenza, and His Excellency Mr. Helal Saeed Al Marri, the Director General of Dubai's Department of Tourism and Commerce Marketing and CEO of The Dubai World Trade Centre.

Matteo Marzotto, President of Fiera di Vicenza, commented as follows, "Today is a historical
moment for Fiera di Vicenza and for the entire Venetian and Italian trade fair system. The
agreement reached with DWTC to launch VICENZAORO Dubai is a decisive turning point in our Company's internationalisation strategy and defines a systemic union that is not just economically highly valuable, but also for its cultural interconnection with a very prestigious partner. An alliance laying a bridge between Vicenza, pearl of the gold and jewellery industry and Dubai, important world luxury showcase, adding value to Italian lifestyle as never before in one of the Countries and areas with the highest potential. Presence in the United Arab Emirates significantly strengthens our role as a global “Event Show Producer”, in accordance with the new Fiera di Vicenza identity; no longer just container of spaces, but a company that promotes and generates top quality content, exporting its innovative format and know-how of excellence all over the world. Pursuing this mission, the agreement with the DWTC puts us in an absolute main player role on the global competition chessboard, generating value and promoting what's well done in Italy and Europe all over the world."

His Excellency Helal Saeed Al Marri, Director General of Dubai's Department of Tourism and
Commerce Marketing, and CEO of Dubai World Trade Centre noted: "Today marks a significant milestone achievement for both the cities of Dubai and Vicenza, and between Dubai World Trade Centre and Fiera di Vicenza. The inter-region strategic intermix of visions, strengths and ambitions shall create Vicenzaoro Dubai, a joint venture mega jewellery event in Dubai which embodies friendship, creativity, knowledge and globalisation - the precise values that Dubai and Dubai World Trade Centre have built its successes on. As Dubai fast forward its strategic efforts in achieving its Tourism Vision 2020 under the guidance of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister, and Ruler of Dubai, we are excited by the partnership with Fiera de Vicenza in constructing a truly global jewellery sourcing hub in Dubai, where business tourism is a vital contributor to the Vision. The new event initiative will now offer the Italian and international luxury jewellery community the most sought after entry channel into one of the world's most vibrant emerging business districts."

Following the agreement with the DWTC, Fiera di Vicenza will strengthen its position among the leading players in the world including through the development and promotion of its brand. 

The agreement between Fiera di Vicenza and DWTC is placed in a macroeconomic environment that on one side sees Italy as one of the most important manufacturing districts of luxury in the world, home for the internationally renowned "Beautiful and well done", and on the other, the United Arab Emirates UAE as a country with high potential, which over the years has increased its demand for made in Italy luxury. A significant fact: in 2013 the UAE have become the first destination for Italian jewellery exports with a market share of 20.7% and an increase of 30% compared with 2012, in a scenario that has seen total Italian sector exports grow globally both in value and amount compared with the previous year.

The two Countries find in Vicenza and Dubai the respective protagonists of the intersection
between supply and demand in luxury manufacturing. The Italian gold-working output is at
the top of gold production, with exports amounting to approximately 6 billion euro per year.
Dubai is a strategic location, the key centre of world luxury in a system that, thanks to recent
infrastructure development, is accommodating 11 million tourists a year, with a Tourism Vision 2020 of welcoming 20 million visitors by the turn of the next decade.

In this context, Fiera di Vicenza and Dubai World Trade Centre represent two catalysts and a worldwide business hub, whose joint venture opens a new chapter in the global jewellery sector. The establishment of a new company "DV Global Link" creates a real bridge between East and West, between Europe and the United Arab Emirates, between brand awareness of the Company from Vicenza - in terms of design, innovation, manufacturing and B2B - and the strategic position of DWTC, reference leader in the UAE for the organization and management of fair Events in many key sectors of the global economy.