SKY
AND LIVI HELP WOMEN COPE WITH HAIR
LOSS DUE TO CHEMOTHERAPY
Launched just over a month ago, Sky and Livi is a unique outlook for women facing hair loss due to chemotherapy - it offers a scientific solution to an extremely emotional situation.
SKY and LIVI is a diamond & jewelry company like you’ve
never seen. Born out of a desire to redefine the way a woman copes with hair
loss from chemotherapy, turning the process of cancer treatment into a
one-of-a-kind, poetic, and deeply personal symbol that
inspires a woman not to give up her fight against cancer.
SKY and LIVI creates a real, lab-grown personal diamond produced from a
lock of her hair, which is fashioned into a beautiful pendant, and acts as a
tool and symbol of her endurance to beat this dreaded disease.
In the USA alone, over 750,000 women are diagnosed with some
form of cancer every year. From that staggering figure, about a third
undergo some form of chemo or radiation therapy. While side effects vary
greatly, the loss of hair is particularly traumatic for women, often demoralizing
them to such an extent that they give up all hope of recovering. Sadly,
8% of women opt not to receive treatment from fear of losing their precious
hair.
This is where Founder
& CEO of SKY and LIVI, Anjanette Sinesio, enters the conversation.
For sixteen years, Sinesio has traveled the globe marketing and selling
luxury jewelry and diamonds to high-end international clientele. Over a
decade ago, the loss of her aunt, father and grandfather to cancer, all within
two years, left an indelible mark on her life. She has also seen her
friends and family battle cancer and survive. Sinesio saw how one's emotional
state played a huge part in survival. In
fact, research by Dr. Lissa Rankin has proven that when using the placebo
effect that 18-80% of people get better, as this healing comes from our
positive belief and emotions, which directly affect the healthy cells in our
body through the mind-body-connection.
Sinesio began to research a new technology, which creates
diamonds in a laboratory from the unique carbon signature of a person’s hair,
and she saw the vision of her current compassionate enterprise. SKY and
LIVI grew out of her inspiration to help women transform this very defining
moment of hair loss by giving them an option not to just to throw their hair in
the garbage. Now, they can create a beautiful diamond from their hair set
in specially designed pendants, that can inspire them not to give up the fight
against this dreaded disease. “I see the diamond and pendants I designed
as an outward symbol of a woman's unwavering strength to fight
cancer. It’s her chance to tell cancer, you can take my hair, but
you can’t take me,” says Sinesio.
A beautiful example of just this is cancer survivor Elizabeth
Joice, who battled a rare form of Sarcoma. As she so simply put it - “I
won my battle with cancer because I chose to fight. I
made it and I made a diamond.”
The Technology
Utilizing years of research by some of the most skilled and
trained scientists in the field, SKY and LIVI personal, lab-grown diamonds
are made from the signature carbon from a client’s hair and then put under
extreme heat and pressure in a lab environment. Women can then choose from
five different pendants to set her personal diamond. Each one is
specially designed to showcase her stone and to wear close to her
heart. The whole process from start to finish takes several months. SKY
and LIVI lab-grown diamonds are currently available in white, blue, red,
yellow and orange, in sizes varying from 0.10 carats to 2.00 carats, depending
upon the color. SKY and LIVI personal, lab grown diamonds are chemically,
physically and optically identical to a mined-diamond. They are real,
certified by the International Gemological Institute (IGI) and laser engraved
with your own unique IGI Identification Number and SKY and LIVI logo.
Every diamond also comes with a certificate of authenticity.
Our Charity Partner - Look Good Feel Better
As part of her commitment to give back and do more, SKY and LIVI
will donate $100 from every diamond sale to our charity partner, Look Good Feel
Better. Friends and family can also show their support by purchasing a silver
SKY and LIVI lavender macramé logo bracelet accented with a micro diamond; $10
from every bracelet sale will also be donated. The Look Good Feel Better
program is a collaboration of the Personal Care Products Council Foundation, a
charitable organization established by the Personal Care Products Council, the
leading national trade association representing the global cosmetic and
personal care products industry; the American Cancer Society, the nation's
largest voluntary health organization dedicated to saving lives from cancer;
and the Professional Beauty Association, a national organization of more than
25,000 cosmetologists, wig experts, aestheticians, makeup artists and nail
technicians. For more information about Look Good Feel Better visit www.lookgoodfeelbetter.org.
Look Good Feel Better is dedicated to improving the self-esteem and quality of
life of people undergoing treatment for cancer.
About Anjanette Sinesio
Prior to her forming SKY and LIVI, Anjanette Sinesio was President &
Creative Director of Diamond in the Rough and was VP of Marketing &
Communications for LEVIEV Jewelers. She also headed the Marketing for Chimento,
Stefan Hafner and Mayor’s Jewelers. Previously, Sinesio worked as the Director
of the Actors Studio School of Dramatic Arts, and as the Executive in Charge of
Production of the critically acclaimed and Emmy-nominated television show,
“Inside the Actors Studio.” Along with James Lipton, she built the school and
developed the television show from the ground up, creating one of the leading
drama schools in the world. She left the Actors Studio in 1996 to begin her
career in the jewelry industry. Sinesio has appeared as a spokesperson and
trend expert on TV including E! Entertainment, Inside Edition, A&E’s
BioBuzz, and America’s Next Top Model.
About SKY and LIVI
SKY and LIVI are the nicknames of Anjanette’s nieces, Skyler and
Olivia. They inspire her to be a better woman and remind her of what an
important role model her own Aunt Barbara, who she lost to cancer, played in
her life. SKY and LIVI exists to help women transcend hair loss from
chemotherapy—to transform a heartbreaking circumstance into an uplifting
experience, creating a symbol of strength and beauty. A woman’s diamond,
fashioned into a beautiful pendant, acts as a tool and symbol of her endurance
and victory over the dreaded disease.
